Landing Page Design Brief

Streamline Your Landing Page Design Projects with a Professional Brief Template

Creating a high-converting landing page requires clear communication between client and designer from day one. This Landing Page Design Brief Template helps creative agencies, freelance designers, and marketing teams capture every critical detail—from conversion goals and hero image specifications to form placement and mobile-first priorities—before a single pixel is pushed.

Why Landing Page Briefs Matter

Landing pages are one of the highest-stakes design deliverables in digital marketing. A vague brief leads to endless revision rounds, missed deadlines, and pages that look good but don't convert. This template structures the intake process around what actually drives results: your audience, your offer, your conversion goals, and the technical details that make or break mobile performance.

Whether you're designing for product launches, lead generation campaigns, event registrations, or eCommerce promotions, this form ensures nothing falls through the cracks.

Perfect for Designers, Agencies, and In-House Marketing Teams

This template is built for creative professionals and agencies who design landing pages for clients, as well as in-house marketing teams briefing designers or developers. It works beautifully for:

• Web design agencies onboarding new landing page projects
• Freelance designers who need a repeatable client intake process
• Marketing teams briefing internal creative or external contractors
• Growth marketers coordinating with design teams on campaign-specific pages

What This Template Captures

The form walks through everything needed to design a conversion-focused landing page:

• Project overview and goals: What's the primary conversion action, and what success looks like
• Target audience and messaging: Who you're speaking to and key value propositions
• Hero section requirements: Headline, subheadline, CTA copy, and hero image/video preferences
• Content structure: Sections, social proof, FAQs, and trust signals to include
• Form and CTA placement: Where forms should appear, what fields to include, and CTA priorities
• Visual direction: Brand assets, design inspiration, color and font preferences
• Mobile optimization: Mobile-first priorities and responsive design considerations
• Technical requirements: Integrations, tracking, page speed priorities, and launch timelines

Automate Your Creative Workflow with Stepper

Once a brief is submitted through Paperform, you can use Stepper to automate what happens next. Automatically create project folders in your file system, add tasks to your project management tool, notify your design team, and keep everyone aligned—no manual handoffs required. Stepper lets you turn every landing page brief into a predictable, efficient workflow that scales with your agency or team.

Turn Briefs into Beautiful, High-Converting Pages

With this template, you'll spend less time clarifying requirements and more time doing the creative work that matters. Get all the details up front, set clear expectations, and deliver landing pages that look stunning and drive real results.