Influencer Marketing Campaign Project Brief

Launch Your Influencer Marketing Campaign with Confidence

Running a successful influencer marketing campaign requires careful planning, clear communication, and proper documentation from day one. This Influencer Marketing Campaign Project Brief template helps marketing teams, agencies, and brand managers capture every critical detail needed to execute influencer partnerships that deliver measurable results.

Built for Modern Marketing Teams

Whether you're managing campaigns in-house or coordinating across agency partners, this template streamlines the entire project initiation process. Define your campaign objectives, establish influencer vetting criteria, set content guidelines, map out posting schedules, and clarify usage rights—all in one branded, professional form.

With Paperform's flexible design, you can customize this template to match your brand aesthetic and embed it directly into your project management workflow. The form's conditional logic ensures you only capture relevant information based on campaign type, platform selection, and content formats.

Automate Your Campaign Workflow with Stepper

Once your brief is submitted, connect it to Stepper to automate what comes next. Automatically create project folders, notify team members, add tasks to your project management tool, update your CRM with campaign details, and trigger approval workflows—all without manual data entry. Stepper keeps your entire marketing stack in sync so you can focus on creative strategy and relationship building.

Perfect for Agencies and Growing Brands

This template is ideal for marketing agencies managing multiple client campaigns, in-house marketing teams scaling their influencer programs, social media managers coordinating partnerships, and eCommerce brands launching product collaborations. It brings structure to the creative chaos of influencer marketing while maintaining the flexibility to adapt to different campaign types, budgets, and objectives.

Start with a clear, comprehensive brief and watch your influencer campaigns run smoother from kickoff to final reporting.