Email Marketing Skills Inventory

Whether you're a marketer looking to level up, a consultant auditing your skills, or an agency professional benchmarking your capabilities, this Email Marketing Skills Inventory helps you understand exactly where you stand across the core pillars of email marketing success.

Built for marketers, freelancers, and small business owners who rely on email to drive engagement and revenue, this self-assessment template evaluates your proficiency in copywriting effectiveness, segmentation strategy, and automation platform knowledge—the three areas that separate average campaigns from high-converting ones.

Use this inventory to identify knowledge gaps, plan your professional development, or demonstrate your expertise to clients and employers. The structured rating system gives you clear benchmarks across writing skills, audience strategy, technical platform capabilities, and campaign optimization tactics.

Paperform makes skills assessments beautiful and actionable. Customize the rating scales, add conditional follow-up questions based on experience level, and use AI Insights to spot patterns across team assessments. Set up automated follow-up emails with personalized learning resources using Stepper (stepper.io), or export results to your learning management system for skills tracking.

With calculation fields built in, you can score each section and provide instant feedback on submission, turning a simple inventory into a valuable development tool. Whether you're running this for yourself, your team, or your clients, Paperform gives you a professional assessment experience that reflects your brand.