Customer Service Appreciation Giveaway

Win Big While Celebrating Exceptional Customer Service

We believe great customer service deserves recognition—and our Customer Service Appreciation Giveaway is designed to celebrate the support teams who go above and beyond while gathering valuable insights to help us serve you even better.

Whether you're a marketing team running a customer appreciation campaign, a support organization looking to boost team morale, or a business wanting to collect authentic testimonials while rewarding loyal customers, this template gives you everything you need in one streamlined, professional form.

What Makes This Giveaway Template Different?

This isn't just another "drop your email to win" form. It's a strategic tool that combines contest management with genuine customer feedback, team recognition, and case study collection—all while creating an engaging experience that strengthens customer relationships.

Multi-purpose by design: Collect contest entries, gather testimonials, highlight support success stories, recognize individual team members, and capture service improvement feedback in a single, beautifully designed flow.

Built for authentic stories: The form guides entrants to share specific, memorable customer service moments that become powerful marketing assets, internal recognition material, and genuine case study content.

Service improvement integration: While running your giveaway, you're simultaneously collecting actionable feedback about what's working and what could be better—turning every entry into an opportunity for growth.

Perfect for Marketing Teams & Customer Success Leaders

Marketing & growth teams can use this template to generate user-generated content, collect testimonial-worthy stories, and create a viral appreciation campaign that showcases your commitment to customer experience. Every entry becomes potential social proof, case study material, or email campaign content.

Customer success and support managers will love the built-in team recognition component. Your frontline staff get celebrated by name, boosting morale and motivation while giving you concrete examples of exceptional service to share in team meetings and internal communications.

SMBs and e-commerce brands can run seasonal appreciation campaigns, thank-you giveaways, or milestone celebrations (like "10K customers served!") while strengthening relationships and gathering insights—all without needing separate survey tools or complicated contest platforms.

How Businesses Use This Template

• SaaS companies run quarterly appreciation giveaways to collect product testimonials while recognizing their support heroes
• E-commerce brands launch holiday thank-you contests that generate authentic reviews and improvement ideas
• Service businesses celebrate customer milestones while gathering case study material and team recognition
• Agencies create client appreciation campaigns that double as portfolio content and relationship builders
• Subscription businesses reward loyal customers while collecting retention insights and success stories

Key Features That Drive Results

Smart conditional logic shows the right questions at the right time based on customer responses, keeping the form flowing naturally without overwhelming participants.

Flexible prize structure accommodates single grand prizes, multiple tier prizes, or instant-win scenarios—you control the incentive strategy that fits your campaign.

Testimonial-ready outputs with permission fields ensure you can use the stories you collect across marketing channels, from your website to social media to sales materials.

Team recognition built in so every support hero mentioned gets visibility, creating internal wins alongside customer engagement.

Privacy-first design with clear consent checkboxes for marketing communications and content usage, keeping you compliant while building trust.

Extend Your Campaign with Paperform's Platform

This template is just the starting point. Paperform's visual editor lets you match the form perfectly to your brand—add your logo, use your colors, embed videos of past winners, or create a full landing page experience with compelling copy and imagery above the form fields.

Automate your workflow with Stepper: Connect this form to Stepper.io to automatically add contest entries to a spreadsheet, notify your team when a great testimonial comes in, send personalized thank-you emails, or trigger a random winner selection workflow. You can even route particularly powerful stories directly to your marketing team for case study follow-up.

Collect eSignatures if needed: For high-value prizes or regulated industries, add Papersign.com integration to collect legally binding winner affidavits or prize claim forms without switching platforms.

Accept entry fees or donations: Connect Stripe or PayPal to run paid-entry sweepstakes (where legal) or turn your appreciation campaign into a charitable giving opportunity, with proceeds going to a cause your customers care about.

Built for Conversion & Engagement

The form uses a clean, approachable layout that balances information collection with user experience. Questions progress logically from contest entry basics to story sharing to optional deeper feedback, respecting participants' time while maximizing the value of each submission.

Guided Mode is perfect for this use case—presenting one question at a time creates a conversational, engaging experience that feels less like a form and more like sharing a story with a brand you love. This typically increases completion rates compared to showing all fields at once.

Privacy, Security & Compliance

Running contests and collecting customer stories requires trust. Paperform is SOC 2 Type II compliant with robust data protection, so customer information stays secure. Clear consent fields ensure you're collecting permissions properly for testimonial usage and marketing communications, keeping you compliant with consumer protection regulations and building confidence with participants.

Who This Template Helps

• Marketing managers launching customer appreciation campaigns that need to generate content and goodwill simultaneously
• Customer success leaders looking to boost team morale through recognition while collecting feedback
• Social media managers who need user-generated content and authentic customer stories for campaigns
• Small business owners wanting to thank loyal customers, gather testimonials, and identify improvement opportunities in one initiative
• E-commerce brand managers running seasonal giveaways that double as market research and relationship building
• Agency account managers creating client appreciation moments that strengthen partnerships
• Product managers who want qualitative feedback about customer experience alongside the quantitative data

Easy Setup, Powerful Results

Clone this template, customize the questions to match your specific products or services, add your brand styling, set your prize details, and you're ready to launch. No developer needed, no separate contest platform required—everything runs through your professional, branded Paperform.

Integrate with your CRM to automatically add participants to your customer database, connect to Slack for real-time entry notifications, or push data to Google Sheets for easy winner selection and analysis. With 3,000+ integrations via Stepper, Zapier, and Make, your giveaway data flows exactly where you need it.

Start Celebrating Your Customers Today

Customer appreciation isn't just good business—it's a growth strategy. When you combine recognition, storytelling, and meaningful feedback collection in a single, well-designed experience, you create a campaign that delivers value for everyone: customers feel heard and appreciated, support teams get deserved recognition, and your business gains actionable insights and authentic marketing content.

This template gives you the foundation to run professional customer appreciation giveaways that strengthen relationships, boost team morale, and drive business results—all while staying true to the genuine spirit of saying "thank you" to the people who make your business possible.

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