Customer Data Platform Feature Validation Survey

Validate Your Customer Data Platform Requirements with Confidence

Selecting the right Customer Data Platform (CDP) is a critical decision for marketing teams looking to unify customer data, activate audiences, and drive personalized campaigns. This CDP Feature Validation Survey helps you gather structured feedback from marketing stakeholders to understand their segmentation needs, integration priorities, activation tool preferences, and privacy compliance requirements.

Built for marketing leaders, product managers, and MarTech teams, this template makes it easy to collect detailed insights about what features matter most when evaluating or building a CDP solution. Whether you're assessing vendor options, planning a CDP implementation, or validating your product roadmap, this survey captures the data you need to make informed decisions.

Why Use Paperform for CDP Feature Research?

Paperform makes market research surveys feel professional and on-brand, not like generic form tools. With conditional logic, you can show follow-up questions based on specific feature priorities or use cases, ensuring you collect relevant context without overwhelming respondents. The doc-style editor lets you add explanatory text, images, or video demos inline to help stakeholders understand complex CDP capabilities before rating them.

Once responses come in, AI Insights can summarize patterns across segmentation preferences, integration priorities, and compliance concerns—turning dozens of individual responses into clear themes and actionable recommendations. And with native integrations to tools like Airtable, Google Sheets, Slack, and HubSpot, you can automatically route survey results to your product team, CRM, or analytics dashboard for immediate analysis.

For teams running multiple research projects, Stepper (stepper.io) can automate your entire research workflow: trigger follow-up emails to high-priority respondents, create Notion or Jira tickets for top-requested features, or update your product roadmap tracker automatically as insights roll in.

Trusted by marketing teams and SaaS companies worldwide, Paperform's SOC 2 Type II compliance and GDPR-ready features ensure your research data stays secure and meets enterprise privacy standards—critical when discussing sensitive customer data and compliance topics.