Content Creation Project Brief

Streamline Your Content Strategy with a Blog Project Brief Template

Planning a blog content strategy requires juggling editorial calendars, keyword research, brand voice consistency, and SEO objectives—all while keeping your team aligned. This Content Creation Project Brief template brings structure to the chaos, giving marketing teams, agencies, and content creators a single place to capture every detail that matters.

Whether you're launching a new blog, refreshing your content pillars, or planning a quarterly editorial calendar, this template ensures everyone—from writers to SEO specialists—starts with the same playbook. Define your target audience, establish your tone of voice, outline content pillars, and set clear SEO objectives all in one streamlined brief.

Why Paperform for Content Briefs?

Paperform transforms project briefs from static PDFs into dynamic, branded forms that integrate directly into your workflow. Use conditional logic to show different sections based on project type, embed rich media like brand examples or competitor analysis, and pull in your visual identity so every brief looks and feels professional.

Once submitted, connect your brief to Stepper workflows to automatically notify your content team in Slack, create tasks in your project management tool, add keyword research to a shared Airtable base, or generate a new Google Doc pre-populated with the brief details. No more copy-pasting between tools—your content planning starts moving the moment you hit submit.

This template is perfect for content marketing managers, digital agencies managing multiple clients, SEO specialists planning campaigns, and in-house marketing teams coordinating blog strategies across departments. Get everyone on the same page faster, reduce endless email threads, and start creating content that performs.