CMS Feature Prioritization Survey for Marketers

Understand What Marketers Really Want from Their CMS

Choosing the right content management system can make or break your marketing team's productivity. This CMS Feature Prioritization Survey helps product teams, agencies, and software companies gather detailed insights into which features matter most to marketing professionals—from workflow automation to SEO capabilities.

Why This Template Works for Market Research

Marketing teams have unique needs when it comes to content management. They need systems that balance power with usability, offer flexible templating without requiring developer support, and integrate SEO best practices at every turn. This survey template is specifically designed to capture the nuanced priorities of marketers evaluating or using CMS platforms.

Built with Paperform's intuitive editor, this template includes conditional logic to dig deeper based on respondent answers, helping you understand not just what features matter, but why they matter and how they fit into real-world workflows.

Perfect For

• SaaS product teams building or improving CMS platforms
• Marketing agencies researching client needs before platform recommendations
• Content marketing consultants gathering insights for industry reports
• Product marketers validating feature roadmaps with target audiences
• UX researchers understanding pain points in content workflow tools

Key Features of This Template

This survey goes beyond basic feature checkboxes. It explores workflow mapping, tolerance for complexity, team collaboration needs, and the trade-offs marketers are willing to make between flexibility and ease of use. Use Paperform's AI Insights to automatically analyze responses and identify common themes, priority clusters, and unexpected pain points across your respondent pool.

Want to take action on the insights? Connect this form to your CRM via native integrations or use Stepper to automatically route high-value responses to your product team, create follow-up tasks, or trigger personalized outreach campaigns based on specific answers.

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