Brewery & Distillery Merchandise Order Form

Streamline Your Brewery Merchandise Sales with Paperform

Running a brewery or distillery means juggling tap lists, production schedules, and tasting room operations—but your merchandise shouldn't add to the chaos. Whether you're selling branded glassware to walk-in customers, fulfilling wholesale apparel orders for retailers, or launching exclusive collab items for your beer club members, this Brewery & Distillery Merchandise Order Form template gives you a single, flexible solution that handles it all.

Built for Craft Beverage Businesses

This template is purpose-built for breweries, distilleries, cideries, and craft beverage producers who need to manage merchandise sales across multiple channels. It automatically adjusts pricing based on whether customers are ordering for tasting room pickup, wholesale quantities, or claiming their beer club member discount. You can showcase logo variations (from classic brewery marks to seasonal designs), feature limited-edition collaboration items, and handle complex product configurations—all without maintaining separate order systems.

The form includes smart conditional logic that reveals relevant pricing tiers, calculates totals in real-time as customers add items, and even applies member discounts automatically when customers enter their club membership number. This means less manual work reconciling orders and more time focusing on what you do best: crafting exceptional beverages.

Why Paperform Works for Brewery Merchandise

Paperform is designed for small and medium businesses that need professional, on-brand forms without the complexity of enterprise eCommerce platforms. For breweries and distilleries, this means:

Seamless payments: Connect your Stripe, PayPal, or Square account to accept payments directly through the form. Whether someone's ordering a single hoodie or a wholesale case of pint glasses, Paperform handles the transaction securely and sends funds straight to your account.

Brand experience that matches your taproom: The doc-style editor lets you add your brewery's photos, logo, and brand colors to create an ordering experience that feels like an extension of your tasting room. Embed the form on your website, share it on social media, or use it as a standalone landing page for merchandise drops.

Pricing flexibility: Set up tiered pricing for tasting room versus wholesale orders, apply percentage discounts for beer club members, and use calculations to handle complex scenarios like bulk discounts or collaboration item surcharges. The form does the math automatically, so customers see accurate totals before they check out.

Inventory and fulfillment tracking: Every order flows into your connected tools—whether that's a Google Sheet for simple tracking, Airtable for inventory management, or your existing CRM. You can even trigger Stepper workflows to automatically notify your fulfillment team, update inventory counts, and send personalized confirmation emails based on order type.

Perfect for Multiple Brewery Use Cases

This template adapts to various brewery and distillery merchandising scenarios:

• Tasting room retail: Customers ordering in-person or online for pickup at your location, with standard retail pricing
• Wholesale orders: Retailers, bars, and restaurants ordering bulk quantities at discounted wholesale rates
• Beer club exclusives: Members accessing special pricing on regular items plus exclusive collaboration merchandise
• Product launch campaigns: Limited-edition items tied to new beer releases, seasonal drops, or special events
• Collaboration merchandise: Co-branded items from partnerships with other breweries, artists, or local businesses

The conditional logic ensures each customer sees only the options relevant to them, creating a streamlined experience whether they're a first-time visitor or a longtime beer club member.

Automation That Keeps Your Operations Flowing

Once someone submits an order, Paperform can trigger a cascade of automated actions through Stepper:

• Route wholesale orders to your wholesale manager and tasting room orders to retail staff
• Update inventory levels in your spreadsheet or database
• Send customized confirmation emails with pickup instructions or shipping timelines
• Create fulfillment tasks in your project management tool
• Log high-value orders in your CRM for follow-up

This level of automation means your small team can handle growing merchandise sales without hiring additional staff or drowning in manual data entry.

Who This Template Is For

This form is ideal for:

• Brewery and distillery owners who want to professionalize their merchandise sales and create additional revenue streams
• Taproom managers handling retail sales and needing a better system than a clipboard or basic POS
• Marketing directors at craft beverage companies launching limited-edition merch drops and collaborations
• Wholesale coordinators managing bulk orders from retailers and needing clear pricing tiers
• Beer club administrators wanting to provide members with exclusive access and automatic discounts

Secure, Compliant, and Built to Scale

Paperform is SOC 2 Type II compliant and trusted by over 500,000 teams worldwide. Your customers' payment information is processed securely through industry-standard payment gateways, and you maintain full control over order data and customer information. As your brewery grows from local favorite to regional powerhouse, Paperform scales with you—no platform migrations required.

Get Started in Minutes

This template comes pre-built with everything you need: product selection fields, pricing logic, discount calculations, and payment integration. Simply customize it with your brewery's merchandise offerings, logo variations, and brand colors, then start taking orders. With Paperform's intuitive editor, you can make updates on the fly when you launch new items or run seasonal promotions—no developer needed.

Whether you're a small nano-brewery selling t-shirts at your taproom or a growing operation managing wholesale merch accounts across multiple states, this template gives you the flexibility and professionalism to turn your branded merchandise into a meaningful revenue stream.

Ready to tap into better merchandise sales? Customize this template, connect your payment processor, and start taking orders today.