Branding Agency Discovery Questionnaire

Build Better Brands with a Professional Discovery Questionnaire

For branding agencies, creative studios, and marketing consultancies, the discovery phase can make or break a project. This Branding Agency Discovery Questionnaire template is designed to help you gather the deep insights needed to craft authentic, strategic brand identities—from your client's origin story and core values to target personas and competitive positioning.

Why use this template?

Instead of scheduling multiple kickoff calls or chasing information via email, this form centralizes everything you need to understand your client's business, audience, and aspirations. It's structured to encourage thoughtful responses while keeping the experience approachable and on-brand.

Perfect for:

• Branding agencies conducting initial discovery for rebrands or new brand identities
• Design studios gathering creative direction and visual preferences
• Marketing consultancies defining positioning and messaging strategy
• Freelance brand strategists onboarding new clients professionally

What's included?

This questionnaire covers:

• Company background – origin story, mission, and what makes them unique
• Brand values assessment – core principles that drive the business
• Target market personas – who they serve, demographics, psychographics, and pain points
• Visual identity preferences – style, mood, colors, and design inspiration
• Competitor analysis – how they want to position themselves in the market
• Project goals and success metrics – what they hope to achieve

Automate your agency workflow with Stepper

Once a client submits their discovery form, you can use Stepper to automate what happens next:

• Create a new project in your project management tool (Asana, ClickUp, Notion)
• Send personalized follow-up emails with next steps
• Add the client to your CRM and tag them based on project scope
• Generate a summary document or PDF for your internal team
• Kick off approval workflows or schedule strategy sessions

This keeps your agency moving fast while maintaining the high-touch experience clients expect.

Professional, on-brand, conversion-focused

With Paperform's doc-style editor, you can customize this template to match your agency's visual identity—add your logo, apply your brand colors, embed examples of past work, and adjust the tone to feel like you. The form works beautifully as a standalone landing page or embedded directly on your site.

Whether you're a boutique creative studio or a growing agency team, this template gives you a repeatable, professional foundation for every new branding engagement.