Brand Relaunch Campaign Giveaway

Win Big While We Unveil Our Bold New Look

Exciting transformations are on the horizon, and we want you to be part of our journey! As we prepare to reintroduce our brand with a fresh visual identity and renewed purpose, we're celebrating with an exclusive giveaway campaign.

Why This Giveaway Template Works for Brand Relaunches

A brand relaunch represents a pivotal moment for any business—whether you're a marketing agency repositioning a client, an eCommerce brand refreshing your identity, or a startup pivoting to a new market. This professionally designed giveaway form helps you turn your relaunch into a participatory experience that builds anticipation, gathers valuable market insights, and creates a community of engaged supporters before your big reveal.

This template is perfect for:

• Marketing agencies and brand consultants managing client repositioning campaigns
• CMOs and marketing directors orchestrating company-wide rebrand initiatives
• Startups and scale-ups pivoting to new markets or refining their positioning
• eCommerce brands refreshing their visual identity and reconnecting with customers
• Product managers launching reimagined products or service lines
• Social media managers building pre-launch buzz and engagement

What Makes This Form Template Special

Unlike generic contest forms, this brand relaunch giveaway template is strategically designed to serve dual purposes: exciting your audience while gathering critical market intelligence that validates your repositioning strategy.

Key features include:

1. Engagement-driven entry mechanics that encourage social sharing and community building
2. Brand perception questions that reveal how your audience currently sees you
3. Strategic feedback collection on visual identity preferences and messaging resonance
4. Demographic and psychographic data to validate your target market assumptions
5. Communication preference capture to segment your relaunch announcement strategy
6. Referral tracking to amplify reach and identify brand advocates
7. Mobile-optimized design that converts across all devices

How Marketing Teams Use This Template

Pre-Launch Research & Validation

Before your official relaunch, use this giveaway to test key elements of your new brand positioning. The integrated feedback questions help you understand which aspects of your visual refresh resonate most, what messaging lands with your target audience, and how your brand is currently perceived versus where you want to position it.

Stakeholder Engagement & Buy-In

For agencies and consultants, this template creates a tangible touchpoint for stakeholder communication. Share real-time entry data and perception insights with leadership teams to demonstrate market receptivity and build confidence in the relaunch strategy.

Audience Segmentation for Targeted Rollout

Capture detailed audience data to segment your relaunch communications effectively. Send personalized reintroduction messaging to different customer segments based on their responses, interests, and current brand familiarity.

Social Amplification & Reach Extension

Built-in social sharing mechanics and referral tracking turn participants into brand ambassadors. Each entry becomes a potential touchpoint for new audience discovery during your critical reintroduction window.

Seamless Automation with Stepper

Connect this form to Stepper (stepper.io) to automate your entire campaign workflow. When someone enters, automatically:

• Add them to segmented email lists in HubSpot, Mailchimp, or Klaviyo based on their responses
• Create contact records in your CRM with brand perception data
• Send personalized confirmation emails with sneak peek content
• Track referrals and attribute entries to specific advocates
• Notify your team in Slack when high-value prospects enter
• Update Google Sheets or Airtable with real-time campaign analytics
• Trigger different follow-up sequences for new versus existing customers
• Schedule relaunch reveal emails timed to your market reintroduction timeline

Built for Brand Experience, Not Just Data Collection

Paperform's doc-style editor means this form doesn't look like a generic contest widget—it looks like a branded experience that matches your existing (or emerging) visual identity. Customize fonts, colors, backgrounds, and imagery to create a seamless bridge between your current brand and your relaunch reveal.

Use Guided Mode for a modern, conversational experience that keeps participants engaged through the entire entry process, or opt for a classic multi-page layout that segments demographic questions from brand perception insights.

Compliance and Security You Can Trust

Running promotional campaigns comes with legal responsibilities. This template includes customizable terms and conditions acceptance, age verification, and GDPR-compliant data collection practices. Paperform's SOC 2 Type II compliance ensures participant data is protected, while native integrations keep everything connected to your secure marketing stack.

Beyond the Giveaway: Continuing the Relationship

The true value of a brand relaunch giveaway isn't just the entries—it's the ongoing relationship with newly engaged audience members. After your winner is selected, use the collected insights to:

• Craft personalized relaunch announcement emails
• Develop customer segments based on brand perception data
• Create lookalike audiences for paid social campaigns
• Identify potential beta testers or brand ambassadors
• Validate your repositioning strategy with real market feedback
• Inform future marketing campaigns with demographic insights

Why Marketing Teams Trust Paperform

Marketing agencies, in-house marketing teams, and growth marketers choose Paperform because it delivers professional forms that match your brand standards without requiring developer resources. Over 500,000 teams worldwide use Paperform to create lead generation experiences, contest campaigns, event registrations, and customer research that actually converts.

With native AI to help you refine questions and analyze responses, integrated payments for upgraded entry options, and Papersign (papersign.com) for terms and conditions documentation, Paperform gives you everything needed to run sophisticated promotional campaigns from a single platform.

Get Started in Minutes

This template comes pre-built with all the essential fields, conditional logic, and confirmation settings you need. Simply customize the prize details, adjust the visual theme to match your brand, connect your CRM or email marketing platform, and launch. No coding, no complex setup—just a professional giveaway form that works as hard as your rebrand strategy.

Ready to turn your brand relaunch into a participatory event? Use this template to build buzz, gather insights, and create a community of engaged supporters who'll champion your new brand identity from day one.