Account-Based Marketing ROI Calculator

Calculate Your ABM ROI and Justify Your Marketing Investment

Account-based marketing (ABM) represents a significant shift in how B2B companies approach their most valuable prospects—but proving its value requires understanding the complete picture of returns across engagement, pipeline velocity and revenue impact.

This Account-Based Marketing ROI Calculator helps B2B marketing and sales teams quantify the expected returns from ABM initiatives by modeling improvements in target account engagement rates, pipeline acceleration metrics, and average deal size increases. Whether you're building a business case for ABM investment, optimizing an existing program, or reporting results to leadership, this calculator provides the framework to translate ABM activities into clear financial outcomes.

Why Use Paperform for Your ABM ROI Calculator?

Paperform's calculation engine handles complex, multi-variable ROI modeling that updates in real-time as users adjust their inputs. You can embed this calculator directly on your website, share it with prospects considering your ABM services, or use it internally to forecast program performance. The doc-style editor makes it simple to add context, explanations and branded visuals that help stakeholders understand the methodology behind your numbers.

For agencies and consultancies, this template becomes a powerful lead generation tool—embed it on landing pages to capture qualified prospects who are actively evaluating ABM strategies. Connect submissions to your CRM via native integrations or Stepper to automatically trigger follow-up sequences based on calculated ROI thresholds.

With Paperform's professional design options, your calculator becomes a conversion-optimized tool that builds credibility while capturing valuable intelligence about prospect needs and budget priorities. Trusted by marketing agencies worldwide, Paperform combines SOC 2 Type II security with the flexibility to create sophisticated calculators without coding.