Win a Complete Account-Based Marketing Pilot Program

Are you ready to transform your B2B marketing strategy? Enter our Account-Based Marketing (ABM) Pilot Giveaway for the chance to win a fully customized ABM implementation designed to help your team identify high-value accounts, create personalized engagement strategies, and align marketing and sales for maximum revenue impact.

What You'll Win

The winner will receive a comprehensive ABM pilot program valued at over $15,000, including:

Strategic Account Selection & Tiering Work with ABM experts to identify and prioritize your ideal target accounts using firmographic data, intent signals, and revenue potential. We'll help you build a tiered account structure that focuses your resources on the opportunities that matter most.

Personalization Playbook Development Receive a custom playbook tailored to your industry, buyer personas, and sales cycle. This includes messaging frameworks, content mapping, and personalization tactics for each stage of the account journey—from awareness to expansion.

Multi-Channel Orchestration Framework Get a complete campaign orchestration plan spanning email, LinkedIn, display advertising, direct mail, and account-specific web experiences. We'll map out the optimal channel mix, timing, and sequencing to maximize engagement across your target accounts.

Sales Collaboration & Alignment Establish clear handoff processes, shared KPIs, and communication protocols between marketing and sales teams. Includes account planning templates, sales enablement materials, and co-selling frameworks that ensure both teams are working toward unified account goals.

Technology Stack Audit & Recommendations Receive guidance on the tools and platforms needed to execute your ABM strategy effectively, including CRM optimization, marketing automation configuration, and account intelligence platforms.

Who Should Enter

This giveaway is perfect for B2B marketing teams, agencies, and SaaS companies looking to:

• Move beyond broad demand generation to focused account targeting
• Improve marketing and sales alignment around key accounts
• Increase win rates and deal sizes with personalized campaigns
• Build repeatable ABM motions that scale across their organization

Whether you're a marketing director at a fast-growing startup, an agency serving B2B clients, or a demand generation manager looking to pilot ABM at an established company, this program will give you the strategic foundation and tactical playbooks to launch successfully.

Why Account-Based Marketing with Paperform

Paperform makes it easy to capture detailed contest entries, qualify participants, and manage giveaway campaigns without technical expertise. This form template demonstrates how marketing teams can use Paperform to:

• Capture rich qualification data through conditional logic that adapts based on company size, industry, and ABM maturity
• Create branded experiences that match your campaign aesthetic and reinforce your positioning
• Automate winner selection and notifications using Paperform's integrations with your CRM and marketing automation platforms
• Connect to your workflow tools via Stepper to automatically notify teams, update systems, and trigger next steps based on form submissions

For marketing agencies running ABM programs for clients, Paperform's Agency+ plan allows you to manage multiple client forms, maintain brand consistency, and collaborate seamlessly across accounts.

Entry Requirements

To enter, simply share details about your company, current marketing approach, and ABM goals. We're looking for teams who are ready to commit to the pilot program and can benefit most from a structured ABM approach. The winner will be selected based on fit, readiness to execute, and potential for program success.

How Stepper Powers Your ABM Workflows

Once you've captured leads and entries through Paperform, Stepper (stepper.io) can automate the entire ABM workflow:

• Route qualified entries to the appropriate account executives based on territory or account tier
• Automatically enrich submitted company data with additional firmographic and technographic intelligence
• Sync target accounts directly into your CRM with proper account hierarchy and ownership
• Trigger personalized email sequences in your marketing automation platform based on account characteristics
• Create Slack notifications or tasks in project management tools when high-priority accounts engage
• Build approval workflows for account selection and campaign launches across marketing and sales leadership

Trusted by High-Performing B2B Teams

Marketing teams at innovative B2B companies rely on Paperform to power their lead generation, contest campaigns, and account-based initiatives. With SOC 2 Type II compliance, enterprise-grade security, and powerful integrations, Paperform gives marketing and growth teams the autonomy to build and launch campaigns quickly while maintaining the trust and governance that B2B businesses require.

Enter today and take the first step toward transforming your B2B marketing strategy with a proven account-based approach. Winner will be announced within 30 days of the contest close date and will begin their pilot program immediately upon selection.

Important: By entering this contest, you agree to be contacted by our team regarding the ABM pilot program. We respect your privacy and will never share your information with third parties. All data is handled in accordance with GDPR and SOC 2 compliance standards.