How do I integrate with ActiveCampaign?


With the ActiveCampaign direct integration, it is now easy to integrate your forms.


We support the following actions:

  • Add Contact to an Automation
  • Add Contact Note
  • Create / Update a Contact
  • Create Deal
  • Update Deal

Connect your ActiveCampaign account

  1. Head to After Submission → Integrations & Webhooks from the form editor.
  2. Under "Direct Integrations" select "ActiveCampaign".
  3. Select the desired action.
  4. Click "Add Account +" to open the account connection modal.
  5. Follow the instructions to find your API URL and key, enter them, and then click "Connect ActiveCampaign".

You can remove or rename your ActiveCampaign account at any time in your account settings.

Create or update a contact

Let's cover the most popular action for ActiveCampaign: creating or updating a contact.

The only required fields are:

  • List: Choose a list to assign the contact to, even if already subscribed.
  • Email address: Insert the email address of the new or existing contact.

The remaining fields are optional.

Custom fields

Custom fields are pulled in from ActiveCampaign and allow you to set or update fields as desired. We do not support all field types. Please see below for supported and unsupported types.

Supported field types

  • Text Input
  • Text Area
  • Date
  • Hidden Field

Unsupported field types

  • Date Time
  • Dropdown
  • Listbox
  • Radio Button
  • Checkbox

If you leave any optional fields blank, they will be ignored. They will not update the corresponding field to an empty or blank value.


A custom field is not appearing in the action configuration

If a custom field is of an unsupported type, it will not appear in the configuration and it may not be mapped to. We automatically filter out any unsupported field types.

What is Paperform?

Paperform is a web platform that enables anyone to create beautiful online forms, payment or product pages, quickly and intuitively, without any technical knowledge.

Want to be able to do more with ActiveCampaign? Let us know at