A good design tool makes the difference between a form that looks like a generic web widget and one that looks like part of your brand. Paperform builds design control directly into its form editor, but most forms and landing pages still need graphics, icons, or images made elsewhere first, so this list covers the tools worth having alongside it.
You came here for graphic design tools, and that's what this is: a real list of design software, still covering the big names like Canva and Figma. The angle is just narrower than the usual roundup. Every tool below is judged on one thing: how much it helps you make your forms, landing pages, and lead magnets look sharp.
TL;DR
| Tool | Best for | Price |
|---|---|---|
| Canva | Fast graphics and templates, no design background needed | Free plan; paid from $13/month |
| Figma | Precise, collaborative interface and layout design | Free plan; paid from $12/editor/month |
| Sketch | Mac-native UI design, planning multi-step form flows | From $10/editor/month |
| Adobe Photoshop | Photo editing and image retouching for form headers and backgrounds | From $22.99/month |
| GIMP | Free alternative to Photoshop for photo editing | Free |
| Adobe Illustrator | Vector icons, logos, and scalable graphics | From $22.99/month |
| Inkscape | Free, open-source alternative to Illustrator for icons and vectors | Free |
| Affinity Designer | One-time purchase alternative to Adobe for vector and icon work | One-time from $84.99 |
| Adobe InDesign | Laying out downloadable PDF guides and lead magnets | From $22.99/month |
| Procreate | Custom hand-drawn illustrations for forms and landing pages | One-time $12.99 (iPad) |
| Paperform Form Design | Design built directly into the form itself, no separate tool required | Included on all Paperform plans |
Canva: fastest way to a polished graphic
Canva is the quickest route from blank page to usable graphic, which matters when the goal is a header image or social card for a form, not a standalone art piece. Its drag-and-drop editor and enormous template library mean you can produce something presentable in minutes without any design background.
For forms specifically, Canva is most useful for the images and graphics that sit around the form itself: a header banner, a social share image, or icons used to break up a longer form into sections.
Figma: best for precise layout and landing pages
Figma is built for interface design, which makes it the strongest option here if you're designing a full landing page layout before building it, or mocking up exactly how a multi-step form should look and flow before you build it in Paperform. Its real-time collaboration means a design and marketing team can review a layout together before anything goes live.
Figma's vector-based system also makes it a solid source for icons and UI elements you might reuse across multiple forms or landing pages.
Sketch: best for Mac-native form and flow planning
Sketch covers similar ground to Figma but runs natively on macOS, which some designers prefer for speed and feel. It's a solid choice for mocking up how a multi-step form should flow screen by screen before you build it, or for producing UI icons with its reusable Symbols feature so the same icon stays consistent everywhere you use it.
Adobe Photoshop: best for form and landing page imagery
Any form or landing page with a photo background, product shot, or hero image benefits from proper photo editing, and Photoshop remains the standard for that. Cropping, color correction, and background removal all make the difference between a stock photo that looks generic and one that looks intentional.
You don't need Photoshop's full depth to get value here. Basic retouching and export tools cover most of what a form header image or landing page hero needs.
GIMP: best free alternative to Photoshop
GIMP covers most of the same photo editing ground as Photoshop, retouching, layers, masks, at no cost. If you only need it occasionally, for a form header image or a quick background cleanup, it's a legitimate substitute for a paid subscription.
Adobe Illustrator: best for icons and scalable graphics
Forms that use custom icons instead of generic ones tend to feel more considered, and Illustrator is the standard tool for producing them. Its vector format means the same icon set scales cleanly from a small form field label to a large landing page graphic without losing quality.
Inkscape: best free alternative to Illustrator
Inkscape is a free, open-source vector editor that covers the same core job as Illustrator: icons, logos, and scalable graphics. It's a reasonable starting point if you want custom icons for a form but don't want to commit to a subscription yet.
Affinity Designer: best one-time purchase for vector work
Affinity Designer does the same vector and icon work as Illustrator, without the ongoing subscription. For a small business building out one consistent set of icons for its forms and landing pages, a one-time purchase can work out cheaper over a couple of years than a monthly Adobe plan.
Adobe InDesign: best for downloadable guides and lead magnets
If part of your form strategy is gating a downloadable guide or report behind a form, InDesign is the standard tool for laying that document out properly. A well-designed PDF is part of what makes a lead magnet worth trading an email address for.
Procreate: best for custom illustrations
Stock icons and templates only get you so far before a form starts to look like every other form built on the same platform. Procreate is worth considering if you want genuinely custom, hand-drawn illustrations for a header image or a landing page graphic, something that can't be picked out as a generic stock asset.
Paperform Form Design: design built into the form itself
Every tool above produces an asset you then have to bring into your form. Paperform's Form Design features skip that step entirely: themes, layout control, and custom CSS live directly in the form editor, so the form itself is the design surface rather than a container for graphics made elsewhere.
That means fonts, colors, spacing, and structure are all adjustable without exporting anything from a separate tool, and changes apply instantly across every question in the form.
Design tools vs. a form builder with design built in
These aren't competing categories so much as different layers of the same job. Canva, Figma, Photoshop, and Illustrator are best for producing standalone graphics: headers, icons, social images, lead magnet covers. Paperform's Form Design handles the layer none of those tools touch: the actual structure, flow, and feel of the form someone fills out.
Most well-designed forms use both: a graphic or two made in Canva or Figma, dropped into a form whose overall design, from font choices to field spacing, is handled inside Paperform itself.
FAQ
Do I need a separate design tool if I'm building a form in Paperform? Not always. Paperform's Form Design features cover themes, layout, fonts, and custom CSS directly in the editor. A separate tool like Canva or Figma is most useful for producing standalone graphics, such as a header image or icon set, that you then add to the form.
What's the fastest tool for making a form header image? Canva, for most people. Its template library and drag-and-drop editor get you a usable graphic in minutes without any design experience.
Is Figma only useful for app and website design? No. Figma's layout and collaboration tools work just as well for planning a landing page or a multi-step form before you build it, especially if more than one person needs to review the design first.
Can I customize the look of a Paperform form without any design tools at all? Yes. Paperform's built-in themes, fonts, colors, and layout controls handle most design needs directly, without requiring Canva, Figma, or any other external tool.
What's the difference between using Canva and using Paperform's Form Design features? Canva produces standalone image files you then insert into a form. Paperform's Form Design features control the form's actual structure and styling directly, so there's nothing to export or embed.
Which tool should I use for icons that scale across different form sizes? Adobe Illustrator, since it's vector-based. Icons made in Illustrator stay sharp whether they're used as a small inline label or a large graphic on a landing page.
See what a form looks like with proper design control by exploring Paperform's Form Design features, or start from a designer-made template and adjust the styling from there.