Wine Tasting Room Visitor Satisfaction Survey

Create an exceptional wine tasting experience with visitor feedback

Running a successful wine tasting room means balancing hospitality, education, and sales without making guests feel pressured. This Wine Tasting Room Visitor Satisfaction Survey helps wineries, vineyards, and tasting room managers gather meaningful feedback on every aspect of the guest experience—from staff knowledge and tasting flight variety to ambiance and whether visitors felt comfortable browsing without obligation.

Built for wineries that care about the complete experience

This template is designed specifically for boutique wineries, vineyard tasting rooms, wine bars, and hospitality teams who understand that a great tasting experience drives both loyalty and word-of-mouth referrals. You'll capture insights on:

• Staff knowledge and service quality – Did your team create a welcoming, informative environment?
• Tasting flight variety and quality – Were the wine selections interesting, well-presented, and memorable?
• Absence of purchase pressure – Did guests feel comfortable tasting without feeling obligated to buy?
• Venue ambiance and atmosphere – How did the setting, décor, and overall vibe contribute to the experience?

Why Paperform works perfectly for wine industry feedback

With Paperform's doc-style editor, you can brand your survey to match your tasting room's personality—whether that's rustic and intimate or modern and elegant. Add your vineyard's photos, adjust fonts and colours to reflect your label design, and embed the survey directly on your website or share via QR code at the tasting bar.

The form uses conditional logic to ask follow-up questions based on ratings, so you can dig deeper into what's working and what needs attention. Plus, with AI Insights, you can quickly summarise open-ended feedback from dozens or hundreds of responses into clear themes—no spreadsheet analysis required.

Automate follow-up and improve operations with Stepper

Once feedback is submitted, you can use Stepper to automatically route responses to the right people. Send glowing reviews to your marketing team for testimonials, flag low ratings for immediate manager follow-up, and update your CRM or project management tools with trends and action items. This keeps your team responsive and helps you continuously refine the tasting room experience.

Whether you're a family-owned vineyard or a growing wine tourism destination, this template gives you the insights you need to turn first-time visitors into loyal club members and enthusiastic advocates.