Website Redesign ROI Calculator

Quantify Your Website Redesign Investment with Data-Driven Projections

A website redesign is a significant investment—but how do you know if it's worth it? This Website Redesign ROI Calculator helps marketing teams, agency owners, and business leaders forecast the financial impact of improving their website across four critical performance areas: bounce rate reduction, conversion rate improvements, mobile optimization, and SEO rankings.

Whether you're pitching a redesign to stakeholders, planning your digital transformation budget, or evaluating agency proposals, this calculator turns abstract promises into concrete revenue projections. By inputting your current website metrics and traffic data, you'll instantly see how modest improvements in user experience, mobile responsiveness, and search visibility can translate into real bottom-line growth.

Perfect for Marketing Teams, Agencies, and Growing Businesses

This template is designed for digital marketers, CMOs, agency strategists, and business owners who need to build compelling business cases around website investments. It's particularly valuable for SaaS companies, eCommerce brands, professional services firms, and B2B businesses where the website is a primary revenue driver.

Unlike generic ROI calculators, this form focuses specifically on the metrics that matter most in website redesign projects—from reducing bounce rates that kill conversions to capturing mobile traffic that currently slips away. The calculator helps you model realistic scenarios and understand exactly where your redesign investment will generate returns.

How Paperform Makes ROI Calculators Powerful

Built on Paperform's calculation engine, this ROI calculator updates results in real-time as users input their metrics—no spreadsheet exports or manual formulas required. You can embed this calculator directly on your agency website, share it as a lead magnet, or use it internally for client discovery calls.

Want to take it further? Connect this calculator to your CRM via Stepper to automatically qualify leads based on their projected ROI, trigger personalized follow-up sequences for high-value prospects, or create custom proposals that reference their specific calculations. You can also sync results to Google Sheets for portfolio analysis or send summary reports via email.

Because this is Paperform, your calculator isn't just functional—it's on-brand, professional, and designed to convert. Customize colors, fonts, and imagery to match your website, add your logo, and create an experience that reinforces trust and expertise throughout the calculation journey.