Web Design Client Discovery Questionnaire

Streamline Your Web Design Discovery Process

A thorough discovery phase is the foundation of every successful website project. This web design client discovery questionnaire helps digital agencies, freelance designers, and web design studios gather all the essential information they need to create websites that truly resonate with their clients' vision and business goals.

What This Template Covers

This form guides clients through sharing their website objectives, target audience insights, brand identity preferences, technical requirements, content migration needs, and visual inspiration. Instead of juggling multiple emails and scattered notes, you'll collect everything in one professional, organized submission that becomes the blueprint for your project.

Perfect for Web Design Professionals

Whether you're a solo freelance web designer, running a design agency, or part of a creative studio, this template adapts to your workflow. The conditional logic ensures clients only see relevant questions based on their needs—for example, content migration questions only appear if they have an existing website.

Automate Your Design Workflow with Stepper

Once a client submits their discovery form, you can use Stepper to automatically create a project in your management tool, send a welcome email with next steps, generate a proposal document, and notify your team on Slack. Connect this form to your CRM, project management platform, or design tools to keep everything synchronized without manual data entry.

Why Paperform for Web Design Discovery

Paperform lets you create discovery forms that match your brand aesthetic—no generic survey vibes. Customize colors, fonts, and layouts to reflect your design expertise right from the first touchpoint. With calculation fields, you can even provide instant project estimates based on client selections. Add visual examples directly in the form, embed prototypes or portfolio pieces, and create an experience that feels as polished as the websites you build.

This template is trusted by web designers and agencies worldwide to kick off projects with clarity, professionalism, and all the details needed to deliver exceptional results.