Web Design Agency Skills Assessment

Identify Your Team's Skills and Training Needs

A successful web design agency relies on a team with diverse, up-to-date technical skills. As client expectations evolve and new tools emerge, it's critical to understand where your team excels—and where targeted training could unlock better results.

This Web Design Agency Skills Assessment helps you conduct a thorough skills gap analysis across five key areas: coding languages, CMS platforms, design tools, SEO optimization, and client project management. Whether you're a creative agency owner, project manager, or HR lead, this template gives you the structure to collect honest self-assessments and identify where training investment will have the most impact.

Why Skills Gap Analysis Matters for Web Design Teams

Web design is a fast-moving field. New frameworks, design systems, and client expectations emerge constantly. A skills gap analysis helps you:

• Pinpoint training priorities by understanding which technical or soft skills need development
• Allocate training budgets more effectively by focusing on the gaps that matter most
• Improve project delivery by matching team members to projects where they can shine
• Support career development by giving employees a voice in their own growth

This form works for teams of any size—from boutique agencies to growing in-house creative departments.

Built for Web Design Workflows

The template covers the core skill areas that define modern web design work:

• Coding languages like HTML, CSS, JavaScript, PHP, and frameworks like React or Vue
• CMS platforms including WordPress, Webflow, Shopify, Wix, and Squarespace
• Design tools such as Figma, Adobe XD, Sketch, Photoshop, and Illustrator
• SEO and performance optimization fundamentals that help sites rank and convert
• Client and project management skills like communication, scope management, and collaboration

For each area, team members self-assess their proficiency and can flag where they'd like to grow. The result is a clear, actionable snapshot of your team's strengths and development opportunities.

Automate What Happens Next with Stepper

Once you've collected responses, Paperform and Stepper can help you turn insights into action. Use Stepper workflows to:

• Automatically compile assessment results into a skills matrix in Airtable or Google Sheets
• Trigger personalized training recommendations based on self-reported proficiency
• Route high-priority skill gaps to HR or team leads for follow-up
• Schedule one-on-one development conversations automatically

By pairing this skills assessment with Stepper's AI-native workflow builder, you turn raw data into a structured development plan—no spreadsheet wrangling required.

Designed for Agencies, Built for Results

This template is ideal for web design agencies, digital marketing firms, creative studios, and in-house design teams who want to grow their people as strategically as they grow their client base. Paperform's flexible editor makes it easy to adapt the form to your agency's specific tech stack, add custom branding, or embed directly into your internal team hub.

With Paperform, you get a skills assessment tool that's as polished and professional as the work your team delivers—and the insights you need to invest in training that actually moves the needle.