When running surveys, it's important that you consider not only what type of questions you're asking, but how you're wording these questions as well. By using the semantic differential scale you can gauge more precisely the attitude of your responders towards a specific subject.
Semantic differential scale questions are oftentimes confused with Likert scale questions. Both ask respondents to report on something by choosing an answer from a list of possible options. But while the Likert scale questions are asking the responders to agree or disagree with a statement, the semantic differential scale questions are providing two polarized options along with some middle-of-the-road options.
In Paperform's editor, both of these question-types are created by adding the Likert scale question — the difference is in the wording of the question itself and the response options.
If you want to learn more about using the semantic differential scale, read this guide on Paperform's blog: How To Measure Customer Attitudes With The Semantic Differential Scale.