Podcast Cover Art Design Brief

Creating standout podcast cover art is essential for attracting listeners in a crowded audio landscape. Whether you're launching a new show or refreshing your existing brand, professional cover art helps you stand out on Apple Podcasts, Spotify, and every platform in between.

This Podcast Cover Art Design Brief template is built for graphic designers, creative agencies, and freelance illustrators who work with podcasters, production companies, and content creators. Instead of juggling email threads and scattered feedback, you can collect every detail you need—show concept, target audience, platform specifications, episode artwork requirements, and social media adaptation needs—in one structured, on-brand form.

Paperform's doc-style editor lets you customise this template to match your studio's visual identity, embed it directly on your website, or share it as a standalone landing page. Conditional logic ensures clients only see questions relevant to their package (e.g., episode artwork fields appear only if they select ongoing episode design), while file upload fields make it easy to collect logos, reference images, and brand guidelines alongside the brief.

Once a client submits, you can use Stepper (stepper.io) to automate your creative workflow—send a project kickoff email, create a task in your project management tool, share the brief with your design team in Notion or Slack, and trigger approval flows when drafts are ready. If you offer design packages with upfront deposits or retainers, add a Stripe payment field to collect payment at the point of booking, keeping your cashflow smooth and projects moving.

For agencies managing multiple podcast clients or designers juggling several shows at once, this template saves hours of back-and-forth, ensures you never miss critical specs (like RGB vs. CMYK or minimum text size requirements), and sets clear expectations from day one. The result? Faster turnarounds, happier clients, and podcast artwork that performs across every platform and screen size.