Podcast Advertising Attribution Study Giveaway

Enter to Win: Help Us Measure Podcast Advertising Impact

Thank you for participating in our podcast advertising attribution study giveaway! This form serves a dual purpose: it enters you into our prize draw while helping us understand how podcast advertising influences consumer behavior and brand awareness.

Why This Template Works for Marketing Teams

Whether you're a marketing agency running multi-channel campaigns, a podcast network measuring advertiser ROI, or a brand testing podcast advertising for the first time, this template provides a professional framework for gathering valuable attribution data while incentivizing participation through contest mechanics.

Paperform makes it simple to create engaging contest forms that don't just collect entries—they gather actionable marketing intelligence. Our doc-style editor lets you craft an on-brand experience that participants actually want to complete, while powerful conditional logic ensures you only ask relevant questions based on how respondents discovered your brand.

Key Features Built Into This Template

Promo Code Tracking: Automatically capture unique podcast promo codes to attribute conversions to specific shows, episodes, or host reads. This gives you clear ROI data on which podcast placements drive the most engagement.

Multi-Touch Attribution: Understand the complete customer journey by tracking all touchpoints—from first podcast mention to social media interactions to final conversion. This holistic view helps you optimize your media mix and budget allocation.

Brand Lift Measurement: Assess changes in brand awareness, consideration, and purchase intent among podcast listeners compared to non-listeners. These metrics prove the upper-funnel value of podcast advertising to stakeholders.

Survey Methodology: Collect demographic and psychographic data to build detailed listener profiles, segment your audience, and identify your highest-value podcast audiences for future targeting.

Conditional Logic: The form adapts based on responses—if someone heard about you from a podcast, they'll see questions about which show, episode recall, and message resonance. Non-podcast respondents get a different path, creating a control group for comparison.

Perfect for Multiple Industries

This template works exceptionally well for:

• Marketing agencies managing podcast campaigns for multiple clients who need to prove ROI and optimize placements
• D2C ecommerce brands testing podcast advertising and need to track which shows drive actual sales
• SaaS companies measuring podcast-driven trials and demo requests across their buyer's journey
• Content creators and podcasters selling advertising inventory and need to provide sponsors with attribution data
• Market research firms conducting brand lift studies for podcast networks and advertisers

Automate Your Attribution Workflow with Stepper

Once contest entries start flowing in, use Stepper (stepper.io) to build automated workflows that:

• Send promo code entries directly to your CRM with proper campaign tags
• Alert your team when high-value prospects enter (based on company size or budget)
• Aggregate attribution data into Google Sheets or Airtable for analysis
• Trigger personalized follow-up emails based on how respondents heard about you
• Update your marketing dashboard with real-time conversion data by source

Turn Insights Into Action

The data you collect goes far beyond just picking a giveaway winner. You'll understand:

• Which podcast shows and hosts drive the highest-quality leads
• How many touchpoints prospects need before converting
• Whether podcast advertising increases brand awareness in your target demo
• The customer journey from podcast mention to purchase decision
• Which creative messaging resonates most with podcast audiences

Payments & Upgrades Made Easy

While this template focuses on contest entry, you can easily adapt it to include optional paid upgrades—like purchasing products at a special podcast listener discount, booking a consultation, or signing up for a premium tier with immediate access. Paperform's native Stripe, PayPal, and Square integrations make it simple to accept payments directly in the form.

Maintain Trust with Compliant Data Collection

Because you're collecting marketing attribution data and personal information, this template is designed with privacy in mind. Add your contest terms and conditions, privacy policy, and clear opt-in language for marketing communications. Paperform is SOC 2 Type II and GDPR compliant, giving you peace of mind that participant data is handled securely.

Launch in Minutes, Not Days

Unlike complex survey platforms that require technical setup, Paperform's intuitive doc-style editor means your marketing team can build, customize, and launch this attribution study in the same afternoon. No developer required.

Customize colors, fonts, and imagery to match your brand. Embed the form on your website, share the link in podcast show notes, or use it as a dedicated landing page with a custom domain—all built into Paperform.

Trusted by Leading Marketing Teams

Over 500,000 marketing teams, agencies, and brands worldwide use Paperform to create professional forms that capture leads, gather insights, and drive conversions. With 30,000+ templates and a platform designed for SMB workflows, Paperform helps you move faster without sacrificing quality or brand experience.

Ready to measure podcast advertising ROI while growing your audience? This template gives you everything you need to launch a professional attribution study that participants will actually enjoy completing.