Build a Multi-Touch Attribution Model That Actually Works

Understanding which marketing channels drive real revenue is one of the toughest challenges facing modern marketing teams. When customers interact with your brand across paid ads, organic content, email, events, and offline touchpoints, assigning credit becomes complex—and getting it wrong means misallocating budget and missing growth opportunities.

This Multi-Touch Attribution Modeling Workshop is designed for marketing teams, analytics professionals, and agencies who need to move beyond last-click attribution and build a sophisticated framework that reflects the true customer journey.

What We'll Cover in Your Workshop

During your personalized consultation, we'll work together to:

• Map your complete marketing ecosystem, including digital channels, offline touchpoints, and dark social
• Define your attribution philosophy—whether linear, time-decay, U-shaped, W-shaped, or fully custom
• Design credit distribution rules that align with your actual buyer journey and sales cycle
• Integrate offline conversion tracking from events, calls, direct mail, and in-person interactions
• Build ROI calculation frameworks that account for channel complexity and cross-channel lift
• Set up reporting structures that help you make confident budget allocation decisions

Who This Workshop Is For

This consultation is ideal for:

• Marketing teams managing multi-channel campaigns who need better visibility into what's working
• Marketing agencies building attribution models for clients across industries
• Analytics and operations professionals responsible for measurement infrastructure
• CMOs and marketing leaders looking to justify spend and optimize budget allocation

Whether you're running campaigns across 5 channels or 25, this workshop will help you design an attribution model that matches your complexity and gives you the insights you need to grow efficiently.

Why Paperform for Workshop Scheduling?

Paperform makes it simple to collect the context we need before your workshop and schedule time that works for your team. This form captures your current marketing channel mix, attribution challenges, and goals—so we can hit the ground running when we meet.

Once you submit, you can immediately book your preferred time slot, and we'll send a confirmation with everything you need to prepare. For agencies managing multiple client workshops, Paperform's workflow automation through Stepper can automatically create project briefs, sync bookings to your CRM, and trigger pre-workshop prep tasks—keeping your team organized without manual work.

Ready to build an attribution model that drives smarter marketing decisions? Schedule your workshop below.