Marketing Attribution Model Diagnostic Quiz

Find the Right Attribution Model for Your Marketing Stack

Choosing the wrong marketing attribution model can cost you thousands in wasted ad spend and misallocated budget. This diagnostic quiz helps analytics consultants, marketing teams, and data-driven businesses identify which attribution approach—first-touch, last-touch, linear, time-decay, position-based, or algorithmic—best fits their customer journey complexity and channel mix.

Whether you're running simple lead-gen campaigns or managing complex, multi-channel customer journeys across paid search, social, email, content, and offline touchpoints, this quiz evaluates your specific needs and recommends the attribution framework that will give you the most accurate view of channel contribution.

Built with Paperform, this attribution diagnostic quiz delivers an interactive, branded experience that captures nuanced responses about touchpoint volume, sales cycle length, channel diversity, and data infrastructure. The quiz intelligently scores responses and provides tailored recommendations—all within a single, no-code form that can be embedded on your site or shared directly with clients.

After completion, you can use Stepper to automate follow-up workflows: send personalized attribution model guides based on quiz results, trigger CRM updates for qualified leads, or route high-complexity prospects to your analytics consulting team for a deeper assessment.

Perfect for marketing agencies, analytics consultants, MarTech vendors, and in-house marketing ops teams who need to qualify prospects, educate clients, or audit their own attribution strategy. This template is ready to customize with your branding, integrate with your tech stack, and deploy in minutes.