Marketing Agency Client Satisfaction Survey

Marketing Agency Client Satisfaction Survey Template

Running a successful marketing agency means consistently delivering results that exceed client expectations—but how do you know if you're truly hitting the mark? This Marketing Agency Client Satisfaction Survey template gives you a structured way to capture honest feedback on campaign performance, creative quality, communication, and return on investment.

Why client feedback matters for marketing agencies

In the fast-paced world of marketing, client satisfaction is everything. Regular feedback helps you:

• Identify what's working and double down on successful strategies
• Catch issues early before they escalate into churn
• Demonstrate value through ROI assessment and performance metrics
• Improve team performance across account management, creative, and strategy
• Build stronger relationships by showing clients you genuinely care about their success
• Win more business through testimonials and case studies from satisfied clients

What's included in this template

This survey template covers all the critical touchpoints of the agency-client relationship:

Campaign performance evaluation – Gather feedback on specific campaigns, channels, and tactics. Did your social media strategy drive engagement? Did the email campaign convert? Your clients will rate performance across the board.

Creative quality assessment – From design and copywriting to video production and brand consistency, this section helps you understand how clients perceive the creative work your team delivers.

Communication and collaboration – Strong agencies are built on strong relationships. Assess response times, proactivity, transparency, and how well your team understands client goals.

ROI and value perception – Perhaps most importantly, find out whether clients feel they're getting value for their investment. This section includes ratings on budget alignment, performance against KPIs, and overall return.

Strategic guidance – Measure how well your agency provides strategic direction, industry insights, and innovative ideas that move the needle.

Open-ended feedback – Give clients space to share what's working well, what could improve, and what they'd like to see more of in future campaigns.

Perfect for marketing agencies of all sizes

Whether you're a boutique agency with a handful of clients or a full-service shop managing dozens of accounts, this template adapts to your needs. It works beautifully for:

• Digital marketing agencies running paid media, SEO, content marketing, and social campaigns
• Creative agencies focused on branding, design, and content production
• Full-service agencies handling strategy, creative, media buying, and analytics
• Specialized agencies in areas like influencer marketing, email marketing, or growth hacking
• PR and communications agencies managing reputation, media relations, and thought leadership

How Paperform makes feedback collection effortless

With Paperform's intuitive form builder, you can customize this survey to match your agency's brand in minutes. Add your logo, adjust colors and fonts, and embed the survey directly on your website or send it via email after campaign milestones.

Smart conditional logic means you can show different questions based on how clients answer—for example, if someone rates campaign performance poorly, you can ask follow-up questions to understand why. This keeps surveys focused and relevant without overwhelming busy marketing directors.

Beautiful, on-brand design ensures high completion rates. Unlike generic survey tools that scream "template," Paperform lets you create surveys that feel like a natural extension of your agency's brand experience.

Automated workflows with Stepper (stepper.io) can trigger follow-up actions based on survey responses. If a client gives low satisfaction scores, automatically notify the account manager and create a task to schedule a check-in call. Happy clients can trigger requests for testimonials or case study participation.

AI Insights help you make sense of open-ended feedback across multiple clients, surfacing common themes, concerns, and opportunities without hours of manual review.

When to send this survey

Timing matters. Consider sending this survey:

• After major campaign milestones – Launch, mid-campaign, or post-campaign
• Quarterly or bi-annually – For ongoing retainer relationships
• Following a strategy presentation – To gauge receptivity to new ideas
• After contract renewal discussions – To understand decision-making factors
• When you sense tension – Address concerns before they become deal-breakers

Build better client relationships with actionable feedback

The most successful agencies don't wait for clients to voice concerns—they proactively seek feedback and act on it. This template gives you the structure to collect consistent, comparable data across your client base while remaining flexible enough to capture the nuances of each relationship.

Your clients will appreciate that you're asking for their input, and you'll gain invaluable insights that help you refine your services, train your team, and ultimately deliver better results. Plus, positive feedback becomes powerful ammunition for new business pitches and case studies.

Integrate with your agency tech stack

Paperform connects seamlessly with the tools marketing agencies already use. Send responses to your CRM (HubSpot, Pipedrive, Salesforce), log them in project management tools (Asana, Monday, ClickUp), or trigger Slack notifications when responses come in. With native integrations and Stepper workflows, your feedback loop becomes part of your agency's operational rhythm—not a separate process someone has to remember.

Trusted by agencies that care about client success

Whether you're gathering feedback for the first time or refining an existing process, this Marketing Agency Client Satisfaction Survey template gives you a professional, proven starting point. Customize it to your specific service offerings, add your brand personality, and start collecting the insights that will help you retain clients longer and grow your agency faster.

Ready to show your clients you're listening? Start with this template and watch your satisfaction scores—and your agency's reputation—climb.