LinkedIn Advertising ROI Calculator

Maximize Your LinkedIn Advertising ROI

For B2B companies investing in LinkedIn advertising, understanding your true return on investment is critical to making smart budget decisions. Our LinkedIn Advertising ROI Calculator helps marketing teams, agencies, and B2B sales organizations measure the real impact of their LinkedIn campaigns by tracking cost per lead, demo booking rates, and enterprise deal value.

Unlike generic marketing calculators, this tool is specifically designed for the B2B sales cycle where LinkedIn advertising shines. Whether you're running sponsored content, InMail campaigns, or dynamic ads, this calculator gives you a clear picture of how your ad spend translates into qualified leads and closed revenue.

Built for B2B Marketing Teams and Agencies

This calculator is perfect for:

• B2B Marketing Managers optimizing LinkedIn ad spend across multiple campaigns
• Digital Marketing Agencies demonstrating value to enterprise clients
• Growth Marketers at SaaS and tech companies measuring lead quality
• Sales Operations Teams tracking the full funnel from ad impression to closed deal

The calculator factors in your current LinkedIn ad spend, lead generation metrics, demo conversion rates, and average deal values to show you not just cost per lead, but the complete picture of your advertising ROI. You'll see exactly how much revenue each dollar of LinkedIn ad spend is generating, making it easier to justify budget increases or optimize underperforming campaigns.

Automate Your Marketing Workflows with Stepper

Once you've calculated your LinkedIn advertising ROI, take the next step with Stepper—Paperform's AI-native workflow builder. Use Stepper to automatically send calculator results to your CRM, trigger follow-up emails to users based on their ROI scores, or update marketing dashboards in real-time. Connect your form submissions to Slack, Google Sheets, HubSpot, or thousands of other tools to keep your entire team aligned on campaign performance.

Trusted by over 500K teams worldwide and SOC2 Type II compliant, Paperform makes it easy to create professional calculators that not only look great but integrate seamlessly into your existing marketing stack.