Investment Management Platform Needs Assessment

Investment Management Platform Needs Assessment Template

Finding the right investment management platform is critical for wealth managers, RIAs, and financial advisors who need to scale their operations while maintaining compliance and delivering exceptional client experiences. This Investment Management Platform Needs Assessment helps software vendors and platform providers qualify leads, understand prospect requirements, and match them with the right solution tier.

Built for financial services lead qualification

This assessment is designed for investment management software vendors, fintech platforms, and wealth tech providers looking to qualify inbound leads efficiently. Instead of generic contact forms, this interactive needs assessment captures critical details about assets under management (AUM), investment strategies, client reporting requirements, and compliance obligations—giving your sales team the context they need before the first call.

The form uses Paperform's conditional logic to ask relevant follow-up questions based on firm size, regulatory environment, and technology maturity. Leads receive instant feedback on which platform tier or solution best matches their needs, while your team gets a scored qualification that prioritizes high-value opportunities.

Streamline qualification and accelerate sales cycles

For wealth management platforms and portfolio management systems, the sales cycle can be long and complex. This needs assessment shortens the discovery phase by capturing essential information upfront: AUM ranges, number of clients, investment strategy types (active vs. passive, alternatives, tax-loss harvesting), reporting frequency, regulatory requirements (SEC, FINRA, FCA), and existing tech stack integrations.

Use Paperform's calculation engine to score leads based on AUM thresholds, feature requirements, and urgency indicators. Route high-scoring leads directly to senior sales reps via Stepper workflows, while nurturing smaller prospects through targeted email sequences. Connect submissions to your CRM (HubSpot, Salesforce, Pipedrive) to ensure every qualified lead is tracked and followed up appropriately.

Support multiple buyer personas

This assessment works across the financial services spectrum—from solo RIAs managing $50M to multi-family offices overseeing $5B+. The template includes questions relevant to:

• Registered Investment Advisors (RIAs) seeking SEC-compliant portfolio management and reporting
• Wealth management firms needing client portal integrations and performance reporting
• Hedge funds and alternative managers requiring complex strategy support and institutional reporting
• Financial advisors at broker-dealers looking for FINRA-compliant solutions
• Family offices seeking consolidated reporting across multiple entities and asset classes

Conditional logic ensures each prospect only sees questions relevant to their regulatory environment, firm size, and use case—creating a personalized experience that builds trust and demonstrates platform sophistication.

Integrate with your sales and marketing stack

Paperform integrates seamlessly with the tools financial services sales teams rely on. Send qualified leads to Salesforce or HubSpot with lead scores and custom fields populated automatically. Use Stepper to trigger multi-step workflows: send personalized follow-up emails, schedule demo calls, add prospects to nurture sequences, or notify account executives via Slack when enterprise-level leads submit.

For marketing teams, this assessment doubles as a content marketing asset and lead magnet. Promote it through LinkedIn ads, sponsored content, webinars, and financial advisor communities. The inline design capabilities of Paperform let you match the form to your brand guidelines, embed it directly on landing pages, or host it on a custom domain for maximum conversion.

Compliance-ready and secure

Financial services demand trust and security. Paperform is SOC 2 Type II compliant and offers data residency controls, giving prospects confidence that their sensitive firm information is handled securely. Add a consent checkbox for GDPR and regional privacy regulations, and use Paperform's audit trail to track all submissions for internal compliance review.

Whether you're a portfolio management software provider, a wealth tech startup, or an established trading platform, this needs assessment template helps you qualify leads faster, personalize outreach, and close deals with the right prospects—all without writing a single line of code.