Streamline Growth Marketing Performance Reviews with Paperform

Evaluating a growth marketing manager requires more than gut feel—you need data-driven insights across acquisition costs, activation rates, retention metrics, referral performance, and experimentation velocity. This Growth Marketing Manager Performance Review template gives you a structured, professional framework to assess performance against the KPIs that actually matter for growth teams.

Built for startups, scale-ups, SaaS companies, and digital-first businesses, this template helps HR managers, CMOs, and leadership teams conduct thorough performance reviews that align marketing efforts with business outcomes. Instead of juggling spreadsheets and scattered notes, you get one comprehensive form that captures quantitative metrics alongside qualitative feedback.

What makes this template valuable

This performance review covers the full growth marketing funnel: user acquisition cost (CAC), activation rates, retention and churn metrics, referral program success, and the speed of experimentation. You can evaluate both hard numbers and softer skills like strategic thinking, collaboration, and leadership. The form uses conditional logic to adapt questions based on role level and performance areas, making reviews relevant whether you're assessing a junior growth marketer or a senior leader.

Paperform's calculation fields let you build custom scoring systems inline, while AI Insights can summarise open-ended feedback into themes and action items. Once submitted, you can trigger follow-up workflows using Stepper to schedule performance improvement plans, update HR systems, or route reviews to department heads for approval—keeping the entire review cycle connected and accountable.

Perfect for data-driven marketing teams

Whether you're running a lean startup growth team or scaling a marketing department across multiple channels, this template helps you standardise performance reviews without losing the nuance that makes feedback actionable. Use it quarterly, bi-annually, or as part of annual reviews to track progress over time and celebrate wins in user growth, retention improvements, and experimentation culture.

Trusted by over 500K teams worldwide and SOC 2 Type II compliant, Paperform gives you the flexibility to customise this template to your company's unique growth metrics while keeping everything professional, secure, and easy to complete.