Email Marketing Consent Form (GDPR Compliant)

GDPR-Compliant Email Marketing Consent Made Simple

Collecting email marketing consent under GDPR doesn't need to be complicated—but it does need to be compliant. This Email Marketing Consent Form template helps businesses across the EU (and beyond) gather explicit, informed consent from subscribers in a way that meets GDPR's strict requirements while maintaining a professional, trustworthy brand experience.

Whether you're a marketing team building your list, an SMB launching a newsletter, or an agency managing client campaigns, this template ensures you're asking for permission the right way—with clear purpose statements, transparent data usage policies, and straightforward withdrawal instructions.

Built for GDPR Article 7 compliance

Under GDPR, consent must be freely given, specific, informed and unambiguous. This template is designed around those principles:

• Clear purpose disclosure so subscribers know exactly what they're signing up for
• Explicit opt-in checkboxes (no pre-ticked boxes)
• Easy-to-understand language about data use and storage
• Simple withdrawal instructions included up front
• Double opt-in confirmation workflow to verify intent

By using Paperform's conditional logic and email automation, you can build a fully compliant double opt-in flow directly inside the form—no need to stitch together multiple tools.

Perfect for marketing teams, agencies and SMBs

This form is ideal for:

• Marketing teams building email lists for campaigns, newsletters and product launches
• E-commerce brands collecting consent for promotional emails and abandoned cart reminders
• Agencies managing consent on behalf of clients across multiple brands
• SaaS and startups growing subscriber lists while staying compliant from day one
• Event organisers and educators capturing attendee consent for follow-up communications

Because Paperform integrates natively with tools like Mailchimp, HubSpot, ActiveCampaign, ConvertKit and thousands more via Stepper, Zapier or webhooks, every submission can flow directly into your email platform—tagged, segmented and ready to send.

Automate your double opt-in workflow with Stepper

Want to go further? Connect this form to Stepper, Paperform's AI-native workflow builder, to automate your entire double opt-in process:

1. Subscriber fills out the form
2. Stepper sends a confirmation email with a unique verification link
3. Subscriber clicks to confirm
4. Stepper adds them to your CRM or email tool and logs consent details for audit purposes

This keeps everything transparent, traceable and GDPR-compliant—without manual work or risky spreadsheet gymnastics.

Designed to build trust, not just tick boxes

Compliance forms don't have to feel cold or legalistic. This template uses friendly, human language and a clean layout to reassure subscribers that you respect their data. You can fully customise fonts, colours, images and copy to match your brand, embed the form on your website, or share it as a standalone landing page with a custom domain.

Trusted by over 500K teams worldwide and SOC 2 Type II compliant, Paperform gives you the design flexibility and automation power to run professional, GDPR-ready email marketing—without needing a developer or legal team on speed dial.