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Brand awareness measures how well your current or potential customers recognize your brand by its name. If you're a marketer, an entrepreneur, or a researcher, it's a good idea to run regular brand awareness studies to better understand your industry, target audience, and competition.
To run an effective brand awareness study, first of all, you need to pick a reliable survey software. We're a bit biased, but we'd highly recommend Paperform. It's a modern tool that allows you to create beautiful surveys that your responders would genuinely enjoy filling out.
There are more than twenty different form fields that you might use. For example, by using a "Scale" field you might either create a Likert scale or a semantic differential scale question. You can also easily synchronize your responses and data with external apps like Google Sheets or data-visualization software.
We created the template below to help you get started. Click the button "Use this template" to duplicate and import this survey into your Paperform account. And should you have any questions, don't hesitate to contact our customer success team through a chat bubble in the bottom-right corner.