Online Survey Maker

Paperform supports customer satisfaction surveys, employee feedback surveys, market research surveys, NPS surveys, event feedback surveys, product feedback surveys, academic research surveys, and more. You can mix 15+ question types in a single survey — multiple choice, rating scales, NPS, Likert, matrix, open text, image selection, file upload, and others. Conditional logic lets you branch the survey based on individual answers, so each respondent sees only the questions relevant to them.

Yes. Conditional logic lets you show or hide questions based on how a respondent answered a previous question. For example, if someone rates their satisfaction below 5, you can automatically show a follow-up asking what went wrong. If they give a high score, skip that question entirely. This keeps surveys shorter and more relevant for each respondent, which improves completion rates and data quality.

AI Insights is a Paperform feature that automatically analyses large sets of open-text survey responses and surfaces key themes, sentiment, and findings in a plain-English report. Instead of reading hundreds of individual answers, you get a summary of what respondents are saying — useful for customer satisfaction surveys, employee feedback rounds, or any survey with significant open-text volume. AI Insights is available on paid plans.

Yes. Paperform has an anonymous mode that prevents identifying information — name, email, IP address — from being collected or attached to responses. Respondents see a clear confirmation that their submission is anonymous before they answer. It's the right setup for employee feedback surveys, sensitive opinion research, or any situation where honest responses depend on confidentiality.

Paperform gives you a shareable link you can send via email, post on social media, or embed directly in a web page. You can also trigger the survey as a popup, add it to your app, or include it in an email marketing campaign. Every channel feeds responses into the same dashboard — there's no separate setup per channel.

Yes. Copy the embed code from your Paperform dashboard and paste it into your website. The survey renders inline on the page, as a full-screen embed, or as a popup — your choice. Responses are captured in your dashboard in real time regardless of where the survey is hosted.

Yes. Answer piping lets you pull a respondent's earlier answers into later questions. For example, if someone enters their company name on question 1, you can reference that name in question 5: "How many people work at [company name]?" It makes surveys feel more personal and keeps respondents engaged.

Every response appears in your Paperform dashboard the moment it's submitted. You can view individual responses, see aggregate breakdowns per question, filter by date range, and export to CSV. Connect Google Sheets and responses flow there automatically as they arrive. For large volumes of open-text responses, use AI Insights to get an automatic summary of key themes and sentiment.

A poll is typically one or a few questions designed to capture a quick opinion or preference. A survey is longer, covers multiple topics, and is designed to gather detailed, research-grade data. Paperform supports both with the same builder and templates library. The main practical difference is length and depth of analysis — polls for quick reads, surveys for structured research.