There are a lot of wonderful things about the internet in 2022. We can use apps to see people even when we can’t be there physically, cat videos remain consistently popular (and adorable), and software like Gumroad makes it possible to sell almost anything online.
Gumroad has been a popular solution for folks looking for a basic ecommerce store since 2011. But in that time a range of alternatives have popped up, meaning there is much more competition for your hard-earned cash.
With that in mind, we've put together a list of the best 10 Gumroad alternatives for 2022, so you can find the best platform for your business.
In this guide we'll cover:
Let's get started.
Gumroad is a simple ecommerce platform that allows you set up your own digital store. You can sell just about anything, from subscription boxes to digital goods to art, or even put your latest blog post behind a paywall. It provides a simple storefront, and can also integrate with your existing website or social media accounts.
Gumroad markets itself a little differently from other ecommerce platforms. It encourages users to start small, earn their first dollar, and scale upwards from there using its platform.
This, alongside its ease of use and lack of monthly fees (Gumroad takes a percentage of each transaction) makes it a hit with digital creators. This is why it's a favourite of folks who sell their "stuff"—artists, writers, designers, comic artists, software devs, and everything in between.
It's undoubtedly a high-quality service. However, there are several drawbacks that might push you to check out other services.
Gumroad doesn’t have pricing plans, but instead takes a transaction fee depending on your lifetime earnings. Unlike most similar models, this payout fee actually goes down the more you earn (though it can easily add up).
Here's a rundown of Gumroad's transaction fees, based on lifetime annual revenue.
That doesn't sound like a hassle at all, right? Who wouldn’t want to get started with no upfront payments? Well… To put those transaction fees in context, if you write an ebook and sell 20 copies at $10 each, you’ll have paid Gumroad more than it would cost for one month of Netflix, or Paperform's Essentials plan.
And it doesn't end there. If Gumroad referred you through your creator profile, you’ll hit that cost at just 10 ebooks. Per-transaction fees might seem like a good idea at first, but these add up quickly and can take a bigger percentage of your profits than a standard monthly subscription does.
Yeah, that’s a pretty good reason to make the switch.
Is there anything more frustrating than when you can’t get technology to work how you want it to? Having to wait around for customer support to get back to you for a quick issue might come close.
Gumroad’s customer support is only available via email or contact form, which means that you have to wait around for a response. If it isn’t resolved in the first email? Well then, you'll just have to wait.
Gumroad’s “creator profile” storefront is a strict template. You can customise your profile picture and which products you display, but that’s as far as it goes. (You used to be able to use custom CSS to personalise it a bit more, but they removed this feature in December 2021.)
Wondering just how limited this customisation is? Let's just say that you can do more with your Facebook profile than you can with a Gumroad page.
While you can sell a lot on Gumroad, there are some things that aren’t allowed. Some of these are industry standard—like illegal products—but others are a bit disappointing.
The most notable omissions are on services, event tickets, jewellery, food, and anything you didn’t create personally. Most other ecommerce platforms don't suffer these kind of restrictions.
Now you know just some of the places Gumroad falls short, let's look at some worthy alternatives.
Paperform is a versatile, powerful online platform that empowers you to sell products, showcase your portfolio and automate your backend processes. Whether you want to build a one-page website, collect lead data, or send out feedback surveys, you can do it all through Paperform.
Like Gumroad, Paperform stands alone or can be integrated into your website through a WordPress plugin or embed. We make payment processing easy by supporting all major payment gateways, including PayPal, Stripe and Braintree, and taking payments in 135+ currencies. If you’d like to provide discount codes or give customers the option to set their own price, it’s just a click away.
When a customer purchases a digital product from your Paperform site, it can be delivered through automated email or a redirect link. If you’re selling products with limited stock, Paperform can even automatically manage your inventory. If you want to see how people are interacting with your site, our built-in powerful analytics system offers helpful visualizations of your site traffic data as spreadsheets or graphs.
Unlike Gumroad, Paperform offers both advanced functionality and endless design and customisation opportunities. Our robust design tools let you alter everything from the font of the first question to the color and shape of the final submit button. Alter any field with the click of a button, add media to your heart’s content, and drag and drop the pieces in our easy-to-use interface.
And with our Adobe Creative Cloud integration, all your branding can be imported without switching tabs. The only limit is your imagination.
With Sellfy you can create a simple storefront with limited customisation or embed a shopping cart into your existing website. It specialises in print-on-demand and digital products, but can also be used to sell physical goods as well.
While there is a free plan, unfortunately you can’t use it to sell digital products. If we look at their paid plans, the biggest difference is how much you’re able to earn within each bracket (for example, you’re limited to $10k in sales per year under its Starter plan.)
Sellfy comes with native email marketing and has ad management through Facebook and Twitter. It also integrates with Google Analytics, Patreon and Zapier.
Payhip is a no-frills ecommerce solution focused on digital files and membership sites. If you're someone who has complex needs this won't be for you, however if (ultra) simplicity is your game you might find it interesting.
With payhip customers can pay via PayPal or credit card. Upon paying, they are then provided a digital download option and their files are emailed to them. The membership management options exist alongside this, allowing you to do things like reward customers or run affiliate programs.
Payhip’s plans are structured so that the more you pay, the smaller the transaction fee is, which is similar to Gumroad's pricing strategy. If you don’t have a website, you can direct customers to a landing page with your Payhip checkout page on it, with the option of bringing a custom domain.
Podia is a full website solution with a focus on online courses. It provides features that other platforms rely on integrations for, such as email marketing tools and live chat support. These aren’t quite a full replacement for dedicated software such as Mailchimp or Convertkit, but work fine for simple use cases.
Podia allows you to sell digital products, but its membership features are where it truly shines. Interacting with your members or subscribers (e.g. through real-time in-app messaging) is all built-in. It also can bundle products together, which can help with cross- and up-selling.
Plus, with unlimited bandwidth and hosting, it’s especially good for webinars and other videos. Podia is a great option for those who need to host a large volume of files in an easy-to-navigate library.
Like Podia, Samcart specialises in selling online courses. Unlike Podia, it allows you to sell physical products and services. Products can be provided directly, restricted across membership levels or put out on a drip schedule.
It’s a powerful tool, with advanced features like upsells, cart abandonment follow-up emails, payment plans and A/B testing to help conversion rates. It also offers marketing automation and gives members the ability to manage their own subscriptions.
Unfortunately, many of these features are only available at the higher level plans. Another drawback is a lack of customisation, which restricts your ability to show off your brand.
Sendowl is an embeddable checkout software. You can use it to sell digital and tangible products, memberships and subscriptions. With the rigid design and product caps, it’s best suited for small businesses.
Sendowl’s target audience is bloggers who want to venture into digital sales. Affiliate marketing, gifting, and “pay what you want” pricing all lend well to selling to an existing community. It's easy to integrate into your site as a "Buy" button or attach to social media.
💡 Tip: It’s worth noting that you can only sell one subscription on the Premium plan and three on the Business plan.
Though there are plenty of worthy alternatives, Shopify remains one of the most popular ecommerce store builders. It offers a full online store experience, allowing you to look after every part of an online business, from inventory to marketing.
Shopify stores are simple to set up and scale with your online business. But it has a tonne of features that can crowd up the UI, which makes it less than ideal for small businesses looking for a solution that "just works".
Shopify also comes with a huge library of apps and themes to supplement your store. Shopify-developed add-ons can do anything from print packing slips to adding CCPA and GDPR compliance to your store—just beware, many of these come at extra monthly costs.
WooCommerce is a free and open-source WordPress plugin that gives your WordPress site ecommerce powers. Or at least, it’s kind of free. You have to pay for WordPress hosting, and essential functionality is only unlocked through (rather expensive) paid extensions.
The base product also isn’t hugely intuitive. Particularly if you're not the most tech savvy person on the block. As it’s open-source, you can customise it to be almost anything you like—if you have the know-how. This learning curve is a bit too steep for the average user, though.
Launched in 2020, Hyax is a relatively new player in the ecommerce arena. It’s designed to be an all-in-one platform—meaning sales, marketing and website features like SEO and landing pages are all included.
You can use Hyax to sell digital and physical products, memberships and courses. Though a bit pricier, Hyax has quite low product/course allowances across their Beginner and Advanced plans (10 and 40 respectively). It’s not designed for quantity of products, but rather on making it easy to sell in limited numbers.
The simplest item on this list, Ko-fi started as a virtual tip jar, allowing creators to get paid small donations by their supporters. It has since expanded to compete with platforms like Patreon as a membership site and an online storefront.
Ko-fi doesn’t really allow for customisation. You can choose a profile picture, banner and a theme colour, but that’s it. It’s not designed as a solution for businesses who need their own website—it’s closer to a social media page that happens to have ecommerce functionality.
You can upload 20GB of digital products to your store, but each product has a size limit of 500MB, which might be restrictive for certain types of creators.
Gumroad is a pretty great tool to sell digital products, but it’s not for everyone. There are a lot of alternatives, but we think that Paperform is the best one out there.
Paperform makes it easy to create beautiful, functional, individualised ecommerce pages that take the headache out of running an online store. But, we get that we might be a little biased. All favoritism aside, here are some of key features Paperform offers that sets us apart from the rest.
Whether you’re already selling with Gumroad and looking to escape, or just starting your ecommerce journey, Paperform helps you put your best foot forward.
Don't just take out word for it though. Try out each tool's trial and see what sticks. Why not start with Paperform? We offer a 14-day free trial with no credit card details required, so you can try our platform with no obligations.
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