Google Forms is one of the best online form builders you'll find. The interface is responsive, the forms are reliable, and, music to any small business owner's ears, it doesn't cost a cent.
But things get tricky when you try to embed your form on your website, share it in an email or add it to WordPress, especially if terms like "iframe" or "HTML" send a shiver down your spine.
To help you out, we've put together this guide on how to embed Google Forms. Along the way, we'll outline some of the tool's limitations and show you how a dedicated platform like Paperform can help you create forms that are versatile, beautiful and easy to embed.
Google Forms is a free tool for creating basic forms and surveys you can embed on your website. It's not the most powerful solution out there, but that's like saying KFC isn't fancy enough—it's not trying to be.
The form building process is intuitive and includes all the question types you would expect, from checkboxes and short answers to multiple choice. You can insert images and videos, add paragraphs and make limited design changes to colours and fonts.
As with other G Suite apps like Google Docs, you can store Forms in Google Drive and collaborate with team members thanks to the baked-in sharing features. With a bit of Google Sheets magic, you can export data to a spreadsheet and get insights into your form responses too.
If you want to create simple forms that you can embed on your website for free, Google Forms is the choice for you. Just keep in mind because it's a free service there are a few limitations, especially when trying to embed forms.
There are three ways you can embed a Google Form for respondents to fill out: on your website, within an email, or via a direct link. Let's get straight into it.
To do this in Google Forms:
Google Forms makes it easy to embed your form directly into your email so recipients can fill it in right from their email client. To do so:
The final way to embed a Google Form is by sending it as a link. This can be handy when you want to anchor it to some text, say, in a blog post, or if you want to share it on social media.
To share a Google Form with a link:
Google Forms is awesome for a free tool, but there are certain drawbacks, particularly when it comes to embedding, that takes away from the overall utility.
You might find that your form looks different on your website, and doesn't quite fit in with the rest of your content. That's because they're built to 'look like Google'—not to be branded to your own unique specifications.
Google Forms use iframes, so the content is fixed in size. If the content inside the frame is too big (if your form is more than a few questions long) users have to awkwardly scroll to complete it.
Google Forms behave differently depending on the browser—a form that looks perfect in Google Chrome, might not display correctly in Safari, or Firefox.
This is also true across mobile devices, meaning Google Forms can be less than ideal if respondents are going to be using their mobile devices.
However, problems start to arise when it comes to embedding. Thanks to iframes, Google Forms are inconsistent, difficult to complete on mobile devices and at times look plain ugly. That's where Paperform comes in.
Few things hurt your brand more than an ugly or unprofessional website. The last thing you want is for your form to look like one of your competitors inserted it on your page to sabotage you.
With Paperform you can create online forms and embed them anywhere, from your website or your blog to your Notion page, or even directly in an email. And with our customisation features, you can make sure it looks exactly how you want it to—no coding or complex workarounds necessary.
With our builder, you can customize your form to your heart's content and embed it into your site in a way that preserves your unique aesthetic. Don't take our word for it—get started today with our 14-day free trial.
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