Losing users is never easy, but understanding why they're leaving your wellness app is critical for product improvement and retention strategy. This Wellness App Cancellation & Feedback Form helps you capture honest feedback at the moment of cancellation, giving you actionable insights to refine your offering and potentially win back users before they're gone for good.

Designed for wellness apps, fitness platforms, health tracking services, and digital wellness brands, this template goes beyond a simple "Cancel subscription" button. It asks the right questions to understand what drove the decision—whether it's missing features, cost concerns, a better alternative, or something else entirely.

You'll learn which features users felt were missing, what alternative tools they're switching to, and whether a special offer or product update might change their mind. The form can also segment feedback by user type, subscription tier, or usage patterns using Paperform's conditional logic, so you see not just what went wrong, but for whom.

This form works beautifully as a standalone cancellation flow or embedded directly into your app's account settings. Responses sync automatically to your CRM, customer success platform, or analytics tools via Stepper or native integrations, so your product and retention teams can act on feedback fast.

Whether you're a startup refining product-market fit or an established platform looking to reduce churn, this template turns cancellations into learning opportunities—and gives you one last chance to keep valuable users on board.