Building a product roadmap that truly resonates with your market requires listening to the people who live and breathe your SaaS product every day—your customers, sales team, and support staff. This SaaS Product Roadmap Stakeholder Interview template helps you systematically gather the insights that matter most: feature requests, pain points, competitive intelligence, pricing feedback, and integration needs.

Whether you're a product manager at a growing startup or leading product strategy at an established SaaS company, structured stakeholder interviews are essential for prioritizing what to build next. This template creates a consistent framework for capturing qualitative feedback that can be analyzed alongside usage data and business metrics.

Why Paperform for stakeholder research?

Unlike rigid survey tools, Paperform's document-style editor lets you create an interview form that feels conversational and on-brand. Use conditional logic to ask follow-up questions based on stakeholder type (customer, sales, or support), dig deeper into specific pain points, and route different success messages depending on how people respond.

Once you've collected responses, AI Insights can help you identify patterns across dozens of interviews—surfacing common themes, frequently requested features, and competitive gaps without manually reading through every submission. This turns qualitative research into actionable product intelligence.

Connect your stakeholder interviews to your product workflow using Stepper to automatically create tasks in Linear, Jira, or ProductBoard based on high-priority feedback, notify your product team in Slack when critical insights come through, or sync responses to Notion or Airtable for roadmap planning sessions.

For product teams that want to stay close to their users while scaling feedback collection, this template provides a professional, repeatable process that keeps everyone—from engineers to executives—aligned on what matters most to the people using your product every day.