Product Launch Event Planning Form

Plan Your Perfect Product Launch Event with Paperform

Launching a new product is one of the most exciting—and high-stakes—moments for any business. Whether you're unveiling a groundbreaking tech innovation, a new consumer product line, or a service offering, the success of your launch event can set the tone for market reception, media coverage, and initial sales momentum.

A product launch event involves countless moving pieces: coordinating media invitations, setting up interactive demo stations, preparing press kits, managing attendee lists, and ensuring your social media strategy is firing on all cylinders. This Product Launch Event Planning Form brings all those elements together in one streamlined, professional form that helps marketing teams, event coordinators, and agencies plan launches that make an impact.

Why Paperform for Product Launch Planning?

Traditional event planning often means juggling spreadsheets, email chains, PDFs, and multiple platforms. Paperform consolidates everything into one intelligent form that collects the information you need, triggers the right workflows, and keeps your team aligned from concept to execution.

With Paperform's doc-style editor, you can create an on-brand planning form that reflects the excitement of your launch. Add your product imagery, embed video teasers, include custom fonts and colors, and design a form experience that feels as polished as the event itself.

What Makes This Template Essential?

This template is specifically designed for marketing teams, PR professionals, event planners, and agencies coordinating product launch events. It captures:

• Event fundamentals: Product name, launch date, venue details, target audience size, and event format (in-person, hybrid, or virtual).
• Media invitation management: Build your press list directly in the form, including outlet names, journalist contacts, coverage focus areas, and special requirements.
• Demo station requirements: Plan interactive product demonstrations with details on the number of stations, tech needs, staffing, branding materials, and hands-on experiences.
• Press kit distribution: Coordinate what goes into your press kits—product samples, fact sheets, high-res images, branded USB drives, swag—and how they'll be distributed.
• Social media coordination: Align your launch hashtags, Instagram/Twitter handles, influencer partnerships, live streaming plans, and content schedules.
• Logistics and vendors: Catering preferences, AV equipment, photographer/videographer bookings, and on-site support.

Built for Collaboration and Workflows

Once your planning form is submitted, Paperform doesn't just store the data—it sets your launch in motion. Use conditional logic to route different sections to the right people: media invites to your PR lead, demo requirements to your product team, social strategy to your content manager.

Connect the form to Stepper (stepper.io) to automate your entire launch workflow. When a form is submitted, Stepper can:

• Create task lists in Asana, Monday, or ClickUp for each department.
• Send calendar invites and briefing documents to your team.
• Update your CRM with media contacts and RSVPs.
• Trigger email sequences to confirmed attendees and press.
• Push event details into Slack or Microsoft Teams channels.

This means your launch planning form becomes the central nervous system for your entire event, ensuring nothing slips through the cracks and every stakeholder has what they need.

Perfect for Marketing Teams, Agencies, and Startups

Whether you're a SaaS startup launching your first major feature, an e-commerce brand unveiling a seasonal collection, a tech company announcing new hardware, or a marketing agency managing launches for multiple clients, this template adapts to your needs.

For agencies managing multiple product launches, Paperform's Agency+ plan lets you create branded forms for each client, manage permissions, and keep all launch data organized under one roof. Each client gets a custom-branded experience while you maintain control and oversight.

For in-house marketing teams, this form becomes a repeatable system. Launch a new product every quarter? Clone the form, update the details, and you're ready to go—building consistency and efficiency into every launch cycle.

Capture Attendee Registrations and Secure RSVPs

Beyond internal planning, you can create a companion attendee registration form that mirrors your launch event's branding. Collect RSVPs, dietary preferences, session interests, and contact details, then use Paperform's payment features to handle ticket sales for VIP experiences, exclusive demos, or premium swag bags.

If your launch includes exclusive previews or demos that require signed NDAs, you can route confirmed attendees through Papersign (papersign.com) to collect legally binding eSignatures before event day—keeping your product details secure while streamlining the registration process.

Real-Time Reporting and Insights

As your planning details come in, use Paperform's AI Insights to analyze responses and spot trends: Are most media contacts requesting one-on-one demos? Is there overwhelming interest in a specific product feature? Are demo station requirements more complex than anticipated?

Export your data to Google Sheets or Airtable for live dashboards, or connect to your existing project management tools to keep timelines, budgets, and task lists in sync. This visibility ensures you can adapt your plans in real time as new information comes in.

Security and Compliance You Can Trust

Product launches often involve confidential details—unreleased features, pricing strategies, partner announcements. Paperform is SOC 2 Type II compliant, with data encryption, secure form submissions, and granular permissions to ensure only the right people have access to sensitive launch information. Host your form on a custom domain, require password protection, or close submissions after a set date to maintain control.

Get Your Product Launch Right the First Time

Your product deserves a launch event that generates buzz, earns media coverage, and creates memorable experiences. This Product Launch Event Planning Form gives you the structure, flexibility, and automation to pull it off without the stress.

Start planning smarter launches today with Paperform—where great products meet great execution.