Flooring Company Customer Referral Form

Transform Your Customers Into Your Best Sales Team

Looking for a simple way to grow your flooring business through word-of-mouth? This Customer Referral Form Template is designed specifically for flooring companies that want to turn satisfied customers into active advocates.

When you deliver beautiful floors, your customers naturally want to share their experience. This form makes it incredibly easy for them to refer friends, family, and colleagues—while capturing all the essential details your sales team needs to follow up effectively.

What Makes This Form Perfect for Flooring Companies

This template goes beyond basic contact collection. It captures flooring type preferences, room dimensions using a built-in calculator, and installation timeline needs—giving your team qualified leads ready for conversion. Your referrers also see their material upgrade credit automatically calculated, creating a transparent incentive that encourages more referrals.

The form includes sections for multiple room measurements, preferred flooring materials (hardwood, laminate, vinyl, tile, carpet), budget ranges, and installation urgency. This means when your sales team reaches out, they're already armed with the information needed to provide an accurate quote and move prospects through your pipeline faster.

Automate Your Referral Workflow with Stepper

Connect this form to Stepper to automatically route high-priority referrals to your sales team, send personalized follow-up emails to prospects, update your CRM with lead details, and notify referrers when their credits are approved. You can even trigger different workflows based on project size, flooring type, or installation timeline—ensuring every referral gets the right level of attention at the right time.

Built for Contractors Who Care About Brand

This template is fully customizable to match your company's brand. Add your logo, use your brand colors, embed it on your website, or send it as a standalone landing page. The clean, professional design builds trust with both referrers and prospects, making your flooring company look as polished as the floors you install.

Whether you're a residential flooring contractor, commercial installer, or showroom, this referral form helps you systematically grow your business through your happiest customers—the most cost-effective marketing channel available.