When a crisis hits, every second counts. This Crisis Communications Agency Intake Form helps PR and communications agencies quickly assess a client's current crisis preparedness, identify vulnerabilities, and establish the foundation for a rapid response plan.

Whether you're onboarding a new client who needs proactive crisis planning or responding to an active situation, this form captures everything from potential crisis scenarios and spokesperson training needs to media monitoring setup and escalation procedures. It's designed for marketing agencies, PR firms, and communications consultants who specialize in reputation management and crisis response.

The form guides clients through a structured discovery process that covers organizational context, crisis history, stakeholder mapping, messaging frameworks, and operational readiness. By gathering this information upfront, you can quickly assess risk areas, prioritize training needs, and build a tailored crisis communications strategy.

With Paperform's conditional logic, you can show or hide follow-up questions based on the client's situation—whether they're dealing with an active crisis or planning ahead. The payment field lets you collect retainer fees or project deposits directly, while the appointment scheduler makes it easy to book strategy sessions and media training.

Connect this form to your CRM via Stepper to automatically create client records, assign project leads, and trigger your agency's crisis response workflow. You can also route urgent submissions to Slack or email for immediate attention, ensuring no high-priority case falls through the cracks.

Trusted by communications professionals who need to move fast, gather context quickly, and deliver results under pressure, this template helps you transform crisis chaos into structured response plans that protect your clients' reputations.