Craft Brewery Taproom Upsell & Loyalty Form

Running a craft brewery means creating memorable experiences that keep customers coming back—and turning taproom visits into lasting relationships. This Craft Brewery Taproom Upsell & Loyalty Form helps you maximize every customer touchpoint by offering growler fill subscriptions, exclusive merchandise bundles, private event bookings, and loyalty program sign-ups in one streamlined, branded experience.

Built for craft breweries, brewpubs, and taprooms looking to boost revenue and deepen customer engagement, this form is designed to sit at the heart of your sales funnel. Whether you embed it on your website, share it via social media, or use it in-taproom with a tablet at checkout, it captures high-value upsells without disrupting the flow of service.

Why Paperform is perfect for craft breweries:

Paperform's document-style editor lets you build forms that feel like an extension of your brand—add your logo, brewery photos, beer imagery, and custom fonts to match your taproom vibe. The platform's built-in payment processing via Stripe, PayPal, or Square means customers can pay for subscriptions, merchandise, and event deposits directly in the form, no separate checkout required.

Use conditional logic to personalize the experience: show different merchandise bundles based on their favourite beer style, offer event space options only when they select private bookings, or tailor loyalty perks based on visit frequency. Real-time calculations handle subscription pricing, bundle discounts, and event deposits automatically.

Once someone submits, Paperform can trigger workflows via Stepper to update your CRM, send personalized welcome emails, notify your events team, or add customers to segmented email lists based on what they purchased. You can also integrate directly with tools like Mailchimp, HubSpot, Google Sheets, or Slack to keep your whole operation in sync.

Whether you're a small neighborhood taproom or a regional brewery with multiple locations, this form template helps you turn one-time visitors into subscribers, members, and brand ambassadors—all without needing a developer or complex eCommerce platform.

Trusted by breweries and hospitality businesses worldwide, Paperform is SOC 2 Type II compliant and features flexible pricing that scales with your business. Start converting taproom traffic into recurring revenue today.