Auto Detailing Service Customer Satisfaction Survey

Why use this auto detailing customer satisfaction survey template?

Running a successful auto detailing business means more than just making cars shine—it's about delivering exceptional service that keeps customers coming back. This Auto Detailing Service Customer Satisfaction Survey helps you systematically collect feedback on every aspect of your service, from the thoroughness of interior cleaning to appointment punctuality.

For auto detailing businesses, mobile detailing services, car wash chains, and automotive service centers, understanding what customers think about your work quality is essential for building reputation and driving referrals in a competitive market.

What makes this template perfect for detailing businesses

This survey template covers the key touchpoints that matter most in auto detailing:

• Interior cleaning thoroughness — vacuum quality, stain removal, dashboard and console cleaning
• Exterior finish quality — paint correction, wax application, trim restoration, wheel and tire detailing
• Odor removal effectiveness — smoke, pet, food, and mold odor treatment
• Appointment punctuality — on-time arrival and service completion
• Overall value and satisfaction — pricing, staff professionalism, and likelihood to recommend

Built specifically for the detailing industry, this form helps you identify training opportunities, spot recurring issues, and celebrate what you're doing well.

Turn feedback into action with Paperform

This template works as a standalone survey you can share via email, SMS, or QR code after every appointment—or embed directly on your website. With Paperform's conditional logic, you can automatically route detailed feedback for low ratings, triggering follow-up workflows when a customer isn't satisfied.

Connect responses to Stepper (stepper.io) to automatically create service recovery tasks, notify managers when ratings drop below threshold, or add happy customers to your review request campaign. Sync feedback into your CRM, Google Sheets, or project management tools so your team can act on insights immediately.

The form's design is fully customizable to match your brand—upload your logo, choose colors that match your van wrap or storefront, and create an on-brand experience that reinforces your professionalism.

Built for mobile detailers and service centers alike

Whether you're running a mobile detailing operation, managing multiple bay locations, or offering premium concierge services, collecting structured feedback helps you maintain consistent quality across every job. Use AI Insights to analyze trends across hundreds of responses, spotting patterns in service quality by location, detailer, or vehicle type.

Trusted by auto detailing businesses, car care professionals, and automotive service centers worldwide, this Paperform template makes it easy to measure satisfaction, improve service quality, and grow through word-of-mouth referrals.