Annual Giving Campaign Pledge Form

Transform Your University's Annual Giving Campaign with a Professional Pledge Form

Annual giving campaigns are the lifeblood of university alumni associations, providing critical unrestricted funding for scholarships, facilities, programs, and student support. But managing pledges, recurring gifts, and donor recognition across hundreds or thousands of alumni can quickly become overwhelming without the right tools.

This Annual Giving Campaign Pledge Form template is purpose-built for university alumni associations, development offices, and educational foundations looking to streamline their fundraising efforts while creating an exceptional donor experience.

Built for Modern Alumni Engagement

Today's alumni expect a donation experience that's as polished as any commercial transaction—mobile-friendly, secure, and personalized to their relationship with the institution. This template delivers exactly that, with a clean, professional design that reflects your university's brand while making it effortless for graduates to support their alma mater.

The form guides donors through selecting their giving level, choosing whether to make a one-time or recurring gift, and optionally dedicating their contribution in honor or memory of someone special. Every element is designed to increase completion rates and maximize gift sizes by presenting clear recognition benefits and making the process feel meaningful rather than transactional.

Flexible Giving Options That Meet Donors Where They Are

Different alumni have different capacity and preferences when it comes to giving. This template accommodates everyone:

• Recognition Levels: From Benefactor to Leadership Circle, donors can see exactly what each giving tier supports and the recognition they'll receive
• Recurring Donations: Monthly, quarterly, or annual giving options help smaller donors make a bigger impact over time while providing your institution with predictable revenue
• Tribute Gifts: In honor or in memory dedications add emotional resonance and can unlock additional giving from those wanting to celebrate mentors, classmates, or family members
• Matching Gifts: Integrated fields remind donors to check if their employer will match their contribution, potentially doubling the impact

Seamless Payment Processing with Paperform

With native Stripe, PayPal, and Square integration, Paperform handles all payment processing securely within the form itself. Donors can complete their pledge and payment in one smooth experience—no redirects, no separate donation platforms, no friction that might cause them to abandon their gift.

For recurring donations, Paperform automatically sets up subscription billing through your connected payment processor, eliminating the manual work of processing monthly gifts and ensuring reliable, predictable revenue for your annual fund.

Automation That Saves Your Development Team Hours

Every submission can trigger instant actions through Stepper (stepper.io), Paperform's AI-native workflow builder:

• Automatically add donors to your CRM or alumni database with their giving level and preferences
• Send personalized thank-you emails that acknowledge their specific gift type and recognition tier
• Route tribute gift notifications to your acknowledgment coordinator for memorial cards or honor notifications
• Create tasks for your stewardship team to follow up with major donors
• Update donor segments in your email platform for targeted communications

This automation means your small development team can run sophisticated, scalable campaigns without drowning in spreadsheets or manual data entry.

Perfect for Alumni Associations and Educational Foundations

Whether you're a large state university running a multi-million dollar annual campaign or a smaller liberal arts college building your alumni giving program, this template adapts to your needs. The form is fully customizable—adjust recognition levels to match your institution's naming, add your university colors and logo, include specific fund designations that matter to your community, or embed video messages from your president or student beneficiaries.

For multi-school universities, you can use conditional logic to show different fund options based on which college or program the alumnus graduated from, making the ask feel personal and relevant.

Data and Insights That Drive Better Campaigns

Every submission feeds into Paperform's reporting dashboard, where you can track campaign performance in real-time. Use AI Insights to analyze trends—which recognition levels are most popular, what percentage of donors choose recurring gifts, which graduation years or programs are most engaged, and what tribute dedications tell you about your community.

Export data to Google Sheets, Airtable, or directly to your fundraising CRM through native integrations or Stepper workflows, keeping your entire tech stack in sync without manual imports.

Trusted by Education Institutions Worldwide

Paperform is SOC 2 Type II compliant and handles sensitive donor information with bank-level security, giving your alumni confidence that their payment details and personal information are protected. With over 500,000 teams using Paperform globally, including countless educational institutions, you're in good company.

The platform's generous submission limits and transparent pricing mean you won't face surprise charges during your campaign's peak giving period, and your team can create unlimited variations of the form for different audiences or appeals without added cost.

Launch Your Best Annual Giving Campaign Yet

Whether you're kicking off your fiscal year campaign, running a special reunion giving challenge, or building year-round momentum for your annual fund, this template gives you a professional, conversion-optimized starting point that you can customize and launch in minutes—not weeks of developer time.

With Paperform, your alumni association gets enterprise-grade fundraising tools with the simplicity and speed that small development teams need to move fast and raise more.