Employee Spotlight: Jozella Roque, Customer Success Lead

/ 3 min read
Jack Delaney

Welcome to our Employee Spotlight series! With each post, we'll introduce you to one of the talented and diverse individuals on our global team. You'll get a unique look at the people behind the company, learn what working at Paperform is really like, and find out more about our company, values, and mission.

Jo Roque spearheads the Customer Success team, working directly with customers to make sure they achieve their goals with Paperform. She's a firm believer in compassion and kindness, which shines through in her daily interactions and work ethics. If she's not updating customer service policies, writing help docs, or building slick new templates, you'll find her playing with her Labradoodle, Waffle, or on the couch watching RuPaul's Drag Race.

Can you describe your day-to-day routine?

My day kicks off with a self-care routine to get me off on the right foot. After that, I'll make a cup of coffee and spend a few minutes soaking up the sun, before I start work by catching up on Slack and responding to Intercom messages.

My golden productivity hours run from 9:30-12pm. What I'm doing day-to-day can vary, but mostly I'm interacting with users on Intercom, reporting, or in meetings.

The rest of my day is flexible; I tackle various admin tasks or anything else that pops up related to Customer Success!

Why did you decide to join Paperform?

When I was looking for a new role back in 2020, Paperform really caught my eye. Not only did I fall in love with the platform's powerful capabilities, but I also was attracted by its unique work culture and values that were clearly reflected in the company's mission.. It felt like a place where I could genuinely make a difference.

Not only did I fall in love with the platform's powerful capabilities, but I also was attracted by its unique work culture and values.

What was your previous job?

I worked as a Project Manager at a SaaS company in Singapore.

Which of Paperform's values do you resonate with the most?

I believe in the importance of being compassionate and kind. If you're nice to others, you'll receive kindness in return.

What do you enjoy most about working at Paperform?

The opportunity to work with intelligent and driven individuals.

man and woman on harbour cruise, smiling, wearing sunglasses. Jo with her husband Dave during Paperform retreat.

What's the best part about working with your team?

Their team spirit, respect for our company values, and their dedication in daily interactions with our users are truly admirable.

How would you describe the culture at Paperform? How is it different from other jobs you've had?

Paperform's culture is unique. Our leaders, Diony and Dean, are not just incredibly smart and supportive, they've created an environment where everyone feels like they're part of a family.

Despite having vowed not to work for a company where a husband and wife duo were co-founders (thanks to a previous experience), Paperform turned out to be the exception. It's hands down the best company I've worked for, and that comes from the top down.

What's your favourite Paperform feature?

Conditional logic is my favourite feature. I just love how it helps users create forms that are more personalized and dynamic. There's this amazing 'aha!' moment when people realise just how much more powerful logic makes their forms.

There's this amazing 'aha!' moment when people realise just how much more powerful logic makes their forms.

What's your favourite Paperform integration?

I love the Google Sheets integration. It just works so seamlessly, and you can pretty much do anything with a spreadsheet.

What do you like to do when you're not working?

When I'm not at work, I'm usually scrolling through Instagram, enjoying the beach, playing with Waffle, my Labradoodle, or catching up with friends over an espresso martini.


  • 🍔 Favourite food: Italian, Filipino, and Japanese food.
  • 📺 Favourite TV series: The Last of Us! Pedro Pascal as Joel is 11/10.
  • 🤸‍♂️ Favourite weekend activity: Catching up with friends and hanging out with Waffle.
  • 🍿 Favourite movie: The Wedding Singer.
  • 🏝️ 3 items you'd take to a deserted island: My husband (is that cruel?), water, and something for shelter.


About the author
Jack Delaney
Content Manager
Jack is the Content Manager at Paperform, a digital Swiss Army Knife that empowers you to create forms, eSignatures, surveys, bookings, payments, and more.

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