The 5 best Klaviyo integrations for better marketing automation

/ 6 min read
Kat Boogaard

Marketing has come a long way in a relatively short amount of time. Gone are the days when you’d put out a single billboard or radio ad and cross your fingers that you’d attract a few new customers.

Today, there are seemingly endless marketing tools that can help your business spread the word more effectively and efficiently than ever before.

One must-have tool for streamlining and improving your marketing efforts? Klaviyo.

What exactly is Klaviyo?

Klaviyo is a marketing automation platform that helps you create personalized and powerful email and SMS marketing campaigns.

That’s the quick pitch, but Klaviyo does so much more than create a few email flows or set up a one-off campaign for customers. With both custom built-in integrations and third-party integrations, Klaviyo pulls data from across your tech stack into one cohesive platform.

This helps you get a complete understanding of what makes your customers tick so that you can create detailed profiles, market smarter, and ultimately grow your business. Klaviyo will even make predictions based on past customer behaviours so you can stay a step ahead.

Basically, Klaviyo uses data and a huge integration directory to take the guesswork out of marketing. That means you can get in front of your customers with a relevant message—right when they need it.

5 must-have Klaviyo integrations to grow your business

The capabilities of Klaviyo seem practically limitless, particularly once you start perusing the platform’s integrations tab. But it’s also easy to get overwhelmed. With so many options to choose from, it’s tough to figure out which Klaviyo integrations deserve your attention.

We’re here to help you narrow down your options. We’ve rounded up five of the best Klaviyo integrations for your small business, along with some honourable mentions that are also worth a peek.

Regardless of which ones you choose, rest assured that the integration setup is straightforward and painless—so you can skip the tech headaches and get up and running in no time.

1. Paperform to automatically add contact information to lists

Use it to: Automatically add email addresses and phone numbers from form submissions to your Klaviyo lists \

Your customers’ contact details are some of the most valuable pieces of information your business has. The last thing you want is to let that slip through the cracks.

With Paperform’s direct integration with Klaviyo, when someone fills out and submits one of your Paperforms, you can automatically add their email address or phone number to your lists in Klaviyo.

Whether somebody completes an initial inquiry or adds their information to one of your newsletter signup forms, this integration will capture those details and move them directly over to Klaviyo. From there, you can easily add them to your email flows or other campaigns and keep your business top of mind.

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2. Shopify to gain a deeper understanding of your current customers

Use it to: Bring all of your customer data into Klaviyo and make smarter and more tailored marketing decisions

If you’re making sales online, then connecting Klaviyo to your ecommerce platform is non-negotiable. When you connect Klaviyo to Shopify, as one example, all of your customer profile and order data will be brought into Klaviyo.

Exactly what products your customers bought, when they purchased, how much they spent, and more will all be pulled in. Not only does this integration sync your data and make it easier to process and manage, but it also means that Klaviyo can use that information to make smart predictions about what your customers will do next. You can use that insight to create and send far more personalised and effective marketing campaigns.

Shopify is one of the largest and most well-known ecommerce platforms on the market, but it’s certainly not the only one. If you’re not on Shopify, Klaviyo also has direct integrations with a number of other notable platforms including:

3. ShipStation to keep existing customers in the loop

Use it to: Sync order creation and shipping status data from ShipStation every 30 minutes

If your business delivers physical products, then you probably already know how important order tracking is to your customers, with 91% of consumers admitting that they actively track their packages.

Giving customers the updates and information they crave during this period is crucial for maintaining customer loyalty and a strong customer connection. But it can be tough to get the details you need between a bunch of disparate tools and platforms.

That’s why Klaviyo’s ShipStation integration is so helpful. Every 30 minutes, Klaviyo will sync with your ShipStation data so that you get the most updated details about orders and shipping statuses. Those are events you can use to automatically trigger various updates and notification emails, so your customers stay in-the-know about their purchases.

Much like Shopify isn’t the only ecommerce option, ShipStation isn’t your only choice for shipping software. Klaviyo also integrates with other big players like:

4. Facebook Ads to reach more potential new customers

Use it to: Sync your Klaviyo lists and segments to Facebook as Custom Audiences

These days it’s hard to think about “marketing” without thinking about social media. Facebook, as just one example, provides a powerful platform for businesses to reach super-targeted audiences.

Integrating Facebook with Klaviyo means you can get an even more complete picture of your customers and advertise to them in an even more meaningful and relevant way. This integration allows you to accomplish two major things:

  1. Syncing your Klaviyo lists and segments to Facebook so you can advertise directly to that customer base on Facebook

2. Adding people who sign up via Facebook to a list in Klaviyo

Facebook undoubtedly has a ton of valuable information about your customers. But syncing with Klaviyo gives an even more holistic view of their preferences and behaviours—including ones that happen outside of social media.

Oh, and if you’re not using Facebook Ads, Klaviyo also integrates directly with Google Ads.

5. Zendesk to improve and personalise customer interactions

Use it to: Target customers based on their customer support interactions

When a whopping 59% of customers say they simply won’t return to a business after just one negative customer experience, it’s tough to overstate the importance of customer service.

And yet, top-notch service inevitably brings along a lot of different conversations with customers—and those can seem impossible to stay on top of, especially when you’re spread across different tools and dashboards.

Klaviyo’s integration with customer service solution, Zendesk, helps to simplify the process by syncing your data between the two platforms. For example, you can track and target your customers based on their interactions with your support team, as you probably want to send a different email to someone with an open ticket than someone with a resolved ticket.

And, if someone responds to a marketing text message you sent via Klaviyo, it’ll automatically create a ticket in Zendesk so your team can reply there and keep track of that support interaction.

If you use Zendesk you might also like to check out our list of the best Zendesk integrations. If not, have no fear—Klaviyo integrates with Help Scout too.

Smarter marketing is an integration away

Promoting your business feels like a bunch of loose puzzle pieces scattered across the table. You have your email marketing campaigns, paid advertisements, social media content, and more.

Klaviyo helps you put the puzzle together and see the whole picture, especially when you integrate it with the other tools you’re already using in your business.

Check out some (or even all) of the above integrations and you’ll be ready to base your marketing decisions on data, rather than hunches and best guesses.

Why not get started with Paperform? Capture every single email address and phone number that’s submitted through your forms and automatically send them to Klaviyo. Start your 14-day free trial today.

About the author
Kat Boogaard
Paperform Contributor
Kat is a freelance writer focused on our working world. When she’s not at her computer, you’ll find her spending time with her family—which includes two adorable sons and two rebellious rescue mutts.

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