The topic of AI and automation is more important than ever. While automation streamlines processes, increases efficiency and reduces the need for traditional labour, it creates anxieties about what the future of work—and life looks like for humans.
With more companies than ever adopting automation, we thought it important to understand the state of automation, and how it's expected to evolve in the coming years. To do so, we've curated a list of automation statistics that give insights into the adoption and impact across various sectors.
From the growth of automation in marketing to the increase use of AI chatbots in customer service, these statistics paint a clear picture: automation is here to stay, and it's likely to play an even greater role in 2023 and beyond.
So whether you're a business owner looking to stay ahead of the curve or just want to learn more about the impact of automation, this post is for you. Use the table of contents to go to a certain category, or read on for all the top automation statistics.
Top automation statistics
Wondering just how important automation is in the modern workplace? Here are some of the most interesting automation statistics we think you should know:
50% of work can be automated in today’s age (McKinsey).
31% of businesses have fully automated at least one function (McKinsey).
94% of workers say they perform repetitive, time-consuming tasks in their role (Zapier).
90% of knowledge workers say that automation has improved people’s lives in the workplace (Zapier).
76% of businesses use automation for standardising or automating daily workflows; 58% use automation for data/reporting for planning, and 36% use it for regulation or compliance (Formstack).
88% of small business owners say automation allows their company to compete with larger companies (Zapier).
2 out of 3 knowledge workers say automation has helped them be more productive at work (Zapier).
$46,000—the average saving for organisations using workflow automation tools (Formstack).
The most commonly automated tasks include: adding data to Google Sheets, sending Slack messages, uploading files to Dropbox, adding subscribers to a Mailchimp list, and creating a contact in ActiveCampaign (Paperform).
Paperform users automated over 10 million actions through direct integrations in 2022. (Paperform).
65% of knowledge workers are less stressed at work because they automate manual tasks (Zapier).
The five software most commonly used in automated workflows: Google Workspace, Slack, Mailchimp, Dropbox, and ActiveCampaign (Paperform).
The impact of automation statistics
On the one hand, automation can increase efficiency and reduce the need for human labour, leading to cost savings and higher profits for businesses.
It also frees up human workers to focus on more complex and creative tasks, allowing them to employ their unique skills and abilities in a more meaningful way.
However, automation can also lead to job displacement and wage stagnation, as machines can perform certain tasks at a faster and cheaper rate than humans.
Impact on Employment
One in four jobs in the United States will face a high risk of automation job displacement by 2030 (Brookings).
70% of routine physical and cognitive tasks are jobs at risk of automation in the United States (Brookings).
24% of US jobs requiring a bachelor’s degree, and 55% of those with lower requirements, have some kind of job automation potential (Brookings).
Companies can save more than 6 hours a week by automating their social media content and ads (Entrepreneur).
Email marketing automation
Email marketing is the most often automated channel, named by 65% of marketers (Statista).
Expanding email automation is a priority for 59% of marketers (Litmus).
The top three most used email marketing automation techniques are initial welcome sequences or autoresponders (69%), nurture emails based on content browsed or downloaded (46%), and up-sell or cross-sell emails to existing customers (SpotlerUK).
Companies that use automated marketing software to send out emails receive twice the number of leads and 58% more conversions than those that send out email blasts (Moz).
50% of SMBs use marketing automation software to send automated email drip campaigns (Statista).
With customer service automation, businesses can more effectively address customer inquiries and provide a more seamless customer experience, while freeing up valuable resources for more complex and valuable tasks.
This can include everything from automating responses to frequently asked questions to using artificial intelligence (AI) to handle customer inquiries.
40% of U.S. consumers use chatbots to engage with retailers (Siteefy).
74% of U.S. customers expect a website to have a chatbot available for assistance (Siteefy).
60% of customer service teams automate their “next best action” and collect 65% of customer feedback automatically (Siteefy).
In 2019, 25% of all customer interactions were automated through AI and machine learning. This number is expected to grow to 40% by 2023 (Gartner).
By 2030, it’s estimated that a billion service tickets will be raised automatically by customer-owned bots (Gartner).
68% of customer service agents report feeling overwhelmed with the amount of work they have to do manually (Zendesk).
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Ecommerce automation statistics
Ecommerce automation refers to using technology to automate various tasks and processes related to operating an online store.
These include a variety of order and inventory management processes, from managing stock levels to creating shipping labels and sharing tracking information with third-party fulfilment centres.
95% of customer-retailer interactions will take place on automated systems (such as chatbots) by 2025 (Siteefy).
Automated warehouses are becoming commonplace, with an expected growth of 13,6% by 2025, reaching nearly $31 billion in market value (Siteefy).
Automated warehouses are 40% more likely to ship orders within one day of the order being made (Robotics Business Review).
Automation is the future
As we look to the future, it's clear that automation will continue to play a central role in many aspects of our lives. Whether we are interacting with chatbots or using AI-powered tools to make decisions, automation is likely to shape the way we work and do business in the coming years.
For business owners, this will require adapting to new technologies and ways of working, but the benefits are well worth the effort. Automation is best thought of as an augmentation to human labour and creativity, rather than a replacement.
Ultimately, the key to successfully navigating the future of automation is to approach it with a mindset of collaboration and innovation, rather than fear and resistance. By embracing the opportunities that automation brings and working together to address any challenges that may arise, we can create a future that is more efficient, productive, and rewarding for all.
Considering getting started with automation? Here are some more resources: