Easiest online form builder for SMBs

Powerful forms that run your business

Build forms that capture data, onboard clients, generate leads, take payments, trigger workflows and send documents for signing, all from one form builder the whole team can use.

Create a form for freeFree plan · No code needed · SOC 2 Type II & SSO · Trusted by 500K+ businesses
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HIR.png
HKTB-logo.png
Kenyon.png
Rice_University_Horizontal_Blue.png
accor-3.png
adp-1.png
avallain-logo-svg-160-px.png
axa-768.png
danone-2.png
deloitte-1.png
logo_andorra_telecom_df137f1a8f.png
michelin-4.png
raywhite.png
suncorp-logo-358x104.png
unesco.png
Bitmap.png
HIR.png
HKTB-logo.png
Kenyon.png
Rice_University_Horizontal_Blue.png
accor-3.png
adp-1.png
avallain-logo-svg-160-px.png
axa-768.png
danone-2.png
deloitte-1.png
logo_andorra_telecom_df137f1a8f.png
michelin-4.png
raywhite.png
suncorp-logo-358x104.png
unesco.png
Bitmap.png
HIR.png
HKTB-logo.png
Kenyon.png
Rice_University_Horizontal_Blue.png
accor-3.png
adp-1.png
avallain-logo-svg-160-px.png
axa-768.png
danone-2.png
deloitte-1.png
logo_andorra_telecom_df137f1a8f.png
michelin-4.png
raywhite.png
suncorp-logo-358x104.png
unesco.png
Built for growing businesses, trusted by bigger ones.
Trusted by 500K+ business owners and creators, and hundreds of millions of respondents. Small and growing teams across marketing, eCommerce, education, and professional services run their forms on Paperform.

Our customers love us, with an average rating of 4.8 out of 5 from 380 reviews across Capterra, Trustpilot, and G2.

Capterra - 4.8 out of 5Trustpilot - 4.8 out of 5G2 - 4.8 out of 5
What you run on Paperform

Run all your key workflows on one form platform

Paperform powers the everyday forms that keep your business moving—without needing a developer or a dozen different tools.

Client onboarding & operations

Replace messy PDFs and email chains with clear, branded onboarding forms that capture everything you need first time, and trigger the right next steps.

Paperform helps me onboard clients consistently and professionally. It’s like I have a virtual assistant that never forgets, never misfiles, and never sleeps

Julie Winter - Multi-State Real Estate Broker

Lead capture & marketing

Spin up high-converting forms for ads, landing pages, social campaigns and referrals. Sync every lead straight into your CRM or email tool.

Paperform seamlessly matches the look and feel of my landing pages - it never feels like there is a disconnect between the form and the rest of the page

Kassy Pajarillo - Marketing Consultant

Surveys & feedback

Run customer, employee or event surveys with conditional logic, custom success pages and AI-powered reporting to understand results faster.

With Guided mode we AB tested our Paperform with our old form and found that our conversion rate increased by a staggering 91%

Amadeusz Bathelt - Dealavo

Payments, bookings & event signups

Sell services and products, take deposits, manage bookings and registrations, and calculate pricing and discounts directly inside your forms.

Paperform can process payments through Paperform without having to integrate with some other tool, without having to set up a sales page and a checkout process and whatever. That was an absolute game changer.

Starlight Mundy - Founders Collective

How it works

From idea to live form in minutes

1

Start from AI or a template

Describe what you need and let AI draft your form, or pick from 700+ pre-built templates tailored for marketing, agencies, eCommerce, education and more.

2

Make it yours

Edit like a doc. Slash command in new questions, tweak copy, add media and apply your brand theme, custom domain and URL in a few clicks.

3

Automate and connect

Add logic, calculations and workflows, then connect your tools—CRMs, email, spreadsheets, chat, project management and more—with native integrations, Stepper, webhooks or Zapier/Make.

4

Press go

Publish your forms and watch submissions, payments, bookings and updates roll through your business. Easily export, analyse and extract insights from surveys and feedback forms with AI Insights.

Create your first form now →It's free. No credit card required.
AI-Powered

Work faster with native AI—when you want it

Spin up new forms from a prompt, let AI suggest logic and calculations, and use AI Insights to summarise responses and surface trends in your data. You stay in control of every question, rule and workflow.

  • Generate full forms and surveys from a simple description
  • Ask AI to create complex live calculations and scoring
  • Turn raw responses into readable reports and summaries in seconds
Designed for your brand

Beautiful forms that look and feel like your business

Custom fonts, colors, layouts, backgrounds, images and video, all in one editor. Build forms that blend seamlessly into your website—or stand alone as mini landing pages that actually convert.

Fully branded themes & custom domains
Guided "one question at a time" or classic layouts
Embed anywhere or share as standalone pages
Manage clients and brands with Agency+
Integrations & Automations

Plays nicely with the tools you already use

Connect Paperform to thousands of apps so data flows where it needs to go—automatically. Send leads to your CRM, add subscribers to your email list, create tasks in your project tools, update spreadsheets, ping Slack, generate documents and more.

Use native integrations, Stepper workflows, webhooks or automation tools like Zapier and Make to stitch Paperform into any workflow in your stack.

Security, Compliance & Support

Serious about security. Obsessed with support.

Paperform is built for businesses that need to trust their tools. Enjoy SOC 2 Type II compliance, SSO, granular access controls, and a dedicated Trust Center—so security and compliance teams can breathe easy. When you need help, or just need to talk through what problems you’re trying to solve, our support team is just a real human chat away.

GDPR compliant
SOC 2 Type II
SSO & access management
Roles & permissions
Data residency & privacy controls
Fast, friendly human support

Start free. Grow when you're ready.

Start on our free plan for simple forms and workflows, then upgrade when you need more responses, automation and collaboration. Paperform is priced for SMB budgets—with generous limits and no surprise fees.

Who Paperform is for

Built for teams who use forms every day

Paperform slots in neatly wherever small and growing teams need to collect information and act on it—without waiting on dev.

Marketing & agencies

Campaign lead capture, landing pages, client briefs and reporting forms that look on-brand and plug into your stack. Roll out and remain in control of Paperform for your clients and brands with Agency+.

eCommerce, social & services

Simple storefronts, bookings, service intake and upsell flows without a full eCommerce platform.

Education & professional services

Intuitive onboarding, consent, surveys and feedback forms that respect your brand and your compliance requirements.

We're in good form — just ask our customers

The most significant benefit of using Paperform has been the possibility to innovate quickly, creating new pages and types of content without the need to include a tech team or develop a whole set of tools and options. We have been able to create a bunch of new products and showcase new ideas thanks to Paperform. This includes a whole interview that was conducted and published from start-to-finish using Paperform.
Garbiñe Hoyo Martínez
ReasonWhy
Paperform seamlessly matches the look and feel of my existing landing pages. With every other form builder I’ve tried, you can tell that the form has just been embedded onto the website. With Paperform, however, my forms look like they’re part of the website; they just blend into the page and represent my brand perfectly.
Kassy Pajarillo
Ecommerce conversion rates tend to average around 2% on mobile devices... Our campaign managed to overcome this, as we reached a staggering 10% conversion rate on our Paperform store. This was largely due to Paperform’s extensive theming options, which allowed us to create a beautiful and professional-looking store that not only instilled trust in those who landed on it, but also helped translate Blütenträume’s physical brand into its online one.
Dennis Karle
Blütenträume
My clients have to collect a lot of information from our forms based on the customer’s requests, questions and to allow images to be uploaded. Their previous forms had long interfaces, so they had high abandonment rates…After switching to Paperform there have been no customer hiccups or mistakes; we've maintained a 100% form completion rate.
Chris Andrade
CJ Andrade Web Design
Guided Mode allows our customers to only see one question at a time, making our forms more approachable and interactive. We AB tested our Paperform with our old form and found that our conversion rate increased by a staggering 91%.
Amadeusz Bathelt
Dealavo

Ready to run your business on better forms?

Start for free
Free plan · Upgrade only when you grow · Cancel anytime