Wufoo is a legendary online forms pioneer. Built more than a decade ago, it was one of the first tools allowing people to create web forms without code or technical knowledge.
Nowadays, however, dozens of newer form tools exist. If you’re looking for a modern yet full-featured alternative to Wufoo, look no further than Paperform.
Wufoo | Paperform | |
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Best For | Creating surveys or simple online forms. | Creating advanced forms, product and payment pages that represent your brand. |
GetApp Rating | 4.4 | 4.9 |
GetApp Customer Support Rating | 4.3 | 4.9 |
Export Results To CSV | Yes | Yes |
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Wufoo | Paperform | |
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Wufoo | Paperform | |
Free trial | No | Yes |
Free version with limited features | Yes | No |
Starting price/month (billed monthly) | $19 | $15 |
Starting price/month (billed annually) | $14.08 | $12.50 |
Custom Colours | Yes | Yes |
Custom HTML | Yes | Yes |
Custom CSS | Yes | Yes |
Insert Images & Videos | No | Yes |
Access Partial Form Submissions | No | Yes |
Automated Emails | Yes | Yes |
Question Logic | Yes | Yes |
Multi-page Forms | Yes | Yes |
Payment Collection | Yes | Yes |
Google Pay Integration | No | Yes |
Automated Tax | No | Yes |
Coupon Fields | No | Yes |
Webhooks | No | Yes |
Automatic Save & Resume For Responses | No | Yes |
URL Customization | Yes | Yes |
Custom Domain | No | Yes |
Sign up | Try it free for 14 days (no CC details required) |
Wufoo’s editor combines text and drag-and-drop features. It’s all visual and requires no technical knowledge. Wufoo is relatively intuitive and simple to use for most users, although some are complaining that it feels confusing at times.
For example, the field-adding feature might be a little cranky as newly-added fields get automatically pushed to the bottom of the page, requiring you to scroll down to find them. This could become quite frustrating, especially with longer forms.
Paperform is very intuitive and simple to use, for both beginners and experienced users. Its interface is modern and simple.
In Paperform you don’t have to learn how to use the side-menus and memorize where each feature is located. Just click on any field or question to configure their details individually. Creating forms and pages feels almost like writing an online document. You can add questions, images, videos or page breaks visually, anywhere on your page.
Although Wufoo’s users can choose from a variety of fields (19 in total), change colours, typography and add logos, its customization features are a little bit tricky.
To customize the themes and colours of forms, you’d first need to design those in a separate “Theme Designer” plugin. This is a handy feature if you want to apply the same styling to multiple forms, but slows you down if it’s just one form you want to customize.
Note that the Wufoo’s logo on top can only be removed or replaced with your own if you go for the paid plan. Also, keep in mind that there’s no simple way to add images and videos to your forms — a very significant roadblock for many users.
You can customize your Paperform forms and landing pages down to the little details. In the ‘Themes’ menu you can change colours, tweak fonts, add images, videos, add logos or buttons — visually and without any limitations.
The tech-savvy Paperform users can also use custom HTML & CSS, available on the higher-priced plans.
Paperform supports more than twenty question-fields, among them unique ones like “Calculations” and “Appointments”.
Paperform’s other unique feature is the ability to preview how the colours, fonts or UI elements would look on your actual forms. This saves tons of time of saving the progress and having to go back to check how things would look after each modification.
Wufoo maintains a help centre where anyone can access answers to most common questions. For individual support or questions, you have to email Wufoo’s team.
Live Chat: No
Youtube Tutorials: Yes
Paperform has both video tutorials available on YouTube and a help-center with detailed guides. Paperform also provides live chat support, which means that every individual query receives a reply as fast as a few hours.
Live Chat: Yes
Youtube Tutorials: Yes
Wufoo provides a gallery 400+ templates to choose from and customize. Sadly, all of those templates look exactly the same, both in terms of design and content. Therefore, they might not actually help you get jump-started creating your online forms.
Paperform offers smaller in size, yet much more valuable collection of form templates, with 120+ pages to choose from. Each template has a unique design and color-palette, following industry’s best practices. You can import any of those templates and start customizing them in just one click.
Wufoo | Paperform | |
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Payment Integrations | Square, Authorize.Net, PayPal, Stripe, USAePay, Braintree, Freshbooks & Chargify | 26 payment integrations, including: Stripe, PayPal, Square, Chargebee, Braintree, Practice Ignition, Zoho Subscriptions, Chargify, Revolut. |
Payment & eCommerce features | Automated responses: Yes Receipt generation: Yes Tax addition: No Subscriptions:Yes Invoices: Yes Quotes: Yes Coupons: Yes | Automated responses: Yes Receipt generation: Yes Tax addition: No Subscriptions:Yes Invoices: Yes Quotes: Yes Coupons: Yes |
Wufoo also has a ‘Page Break’ feature that users can drag and drop anywhere within forms. Each new page of the form needs to have its title.
With Paperform creating multi-page forms is a breeze. All you need to do is select wherever you want to create a new page and click on the ‘Add break’ icon that shows up.
To add conditional logic to your forms in Wufoo you’d need to use a separate ”Rule Builder” menu. It’s quite straightforward, supporting different types of logical statements. You can create up to 50 field rules, 50 rules that apply to pages, and 50 rules that govern the whole form.
Paperform offers a full support of the question-logic, without any limitations. You can display or hide questions and whole pages based on various variables and conditions. Instead of redirecting users to a separate menu, Paperform enables them to create conditions for individual questions or blocks using the “Configure” menu — which is just one click away.
Wufoo supports simple success pages and redirects. Users can edit the content of their ‘Confirmation Page’ with the left-hand side ‘Confirmation Options’ menu or redirect respondents to an external link instead.
The downside of Wufoo is that the visual elements of its success pages cannot be formatted easily. The only way you can customize the formatting is by manually adding HTML yourself.
Wufoo’s success pages can also be customized based on form submissions through the aforementioned ‘Rule Builder’.
Paperform’s success pages are highly customizable and easy to set up. Users can access all the settings under the ‘Success Pages & Redirects’ menu. There, they can add links, edit text, add images or embed videos.
Paperform also allows users to create multiple success pages and redirect the responders conditionally based on their answers to particular questions of the form, making the user-experience very personalized.
Wufoo | Paperform | |
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Form Analysis Features | Form views: Yes Form submissions: Yes Partial submissions: No Completion Rate: Yes Sales Figures: Yes Export & Print Responses: Yes Save & Resume Later: No | Form views:Yes Form submissions: Yes Partial submissions: Yes Completion Rate: Yes Sales Figures: Yes Export & Print Responses: Yes Save & Resume Later: Yes |
Analytics Integrations | Google Analytics | 27 Integrations including Google Analytics, Mixpanel, Kissmetrics and Facebook Analytics. |
Wufoo | Paperform |
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Sign up | Try it free for 14 days (no CC details required) |