Growth Marketer

Full Time - Sydney, Australia

Posted 10 February 2023

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  • Full-Time Role, Monday to Friday
  • Remote/hybrid with flexible hours
  • Australian resident for tax purposes required
  • $90,000 to $100,000 per annum

Paperform’s Vision and Mission

Paperform is an Aussie, bootstrapped, SaaS company that launched in late 2016, and now has thousands of customers from across the globe. We’re a small, agile team, and we’re growing fast!

Paperform’s mission is to bring business owners back to life by giving people the digital tools and support they need to build set-and-forget solutions. We want to see everyone have more time for the people and things they love.

Our core product is an online form builder like no other; Paperform is your digital Swiss Army Knife that does everything short of open bottles. It combines serious digital smarts with beautiful design to create endless possibilities. Our no-code editor is built from the ground-up for anyone to master, with no techno-geek skills needed… unless youwantto flex some big nerd muscles, then we’ve got you covered too. You won’t believe all the things you can create. Educate and entertain. Persuade, sell, and solve problems. If you can dream it, you can Paperform it.

The role

Paperform’s acquisition of users has largely been driven by our utilisation of organic search, referral traffic, and natural product virality. For this reason, we are looking for a generalist Growth Marketer with solid experience in SEO to level up our on-page optimisation while also being open to exploring new channels based on the size of the opportunity. We need someone with a true growth mindset. This will mean that the successful candidate will love data and what the insights can mean for the business.

We have big ambitions and are looking for someone who is not afraid to think creatively and push boundaries. We are all about product-led growth, which means you’ll need to have a strong understanding of what SEO means for a SaaS business and have a passion for high-quality software products. You will report directly to the Head of Growth, however, you’ll also work closely with our Content team to turn their work into traffic-generating machines.

Due to the diverse nature of the role, you’ll need to be able to prioritise work and communicate effectively. If you like to “tick boxes” then this is not the role for you. Alternatively, If you enjoy the feeling of uncertainty and operating outside of your comfort zone, then you will love your work.


  • Deep dive into our product analytics tools to discover quantitative insights into our user’s behaviour
  • Work with our customer success team to surface regular insights into pain-points and motivations of our users.
  • Work with the Head of Growth and the wider team to implement a comprehensive SEO strategy that aligns with our business goals and objectives
  • Look after all on page and technical optimisations, including optimizing website structure and improving website speed
  • Assist in running growth experiments across the entire funnel and user experience
  • Stay up-to-date with the latest growth and SEO trends and best practices and make recommendations for continuous improvement

Important Skills & Experience

  • At least 1-2 years of relevant experience across SEO optimization, particularly:

    • Both on-page and off-page SEO optimization
    • Technical SEO optimization
  • In addition to the above, at least 1-2 years of experience in SaaS marketing

  • Effective communication skills with both technical and non-technical team members

  • Experience working in the SaaS industry is a plus but not a must

You’re a good fit if you…

  • Are passionate about what you do
  • Are a team player
  • Get excited about the numbers in your reporting and analysis
  • Can think outside the box and love experimentation
  • Want to grow with the business
  • Are open to feedback and use it as fuel for personal growth
  • Have the drive to continually improve and learn

What we offer:

  • The opportunity to work in an inclusive company that truly cares about you and your career
  • Flexibility to work remotely
  • A competitive salary with benefits
  • Awesome annual team retreats with the entire company
  • Recognition and support for your hard work
  • Work with genuinely fantastic people who value candour, kindness, discipline and arguing well.

Working for us

Our main office is in Sydney Australia but we are a remote-first company. Your role will involve working both autonomously and collaboratively with the wider team. For this reason, we are looking for people who can be available during regular business hours across the Sydney time zone. To work for us you need a stable Internet connection, a passion for getting things done, outstanding communication skills and an obsession with detail. You will need to be an Australian resident or citizen.

We have clear core values that drive the way we work:

  1. We are compassionate and kind: We treat everyone with respect and compassion. That goes for our team, customers, competitors and anyone in between. We put ourselves in your shoes, or behind your keyboard, and actively listen. Frustrated? Irritated? We’re the types that respond with an extra dose of kindness and support.
  2. We argue well and assume the best in others: Ever seen LeBron James argue with his teammates? That’s ‘cos when you’re pushing the boundaries and striving for greatness you don’t always agree. That’s okay. It’s not a personal attack. We speak up if we think there’s a better way to do something, but never lose sight of the fact our colleagues and our customers are on the same team. Disagreement offers a way for us to hone our critical thinking skills and become better as people and as a company.
  3. We are people and product-focused: We’re a SaaS business. That means we expect all our team members to understand the product back to front. No matter our role, from web dev to writer, we’re actively playing with and exploring it daily. This goes for customer problems too. We act as though we’re all responsible for customer service, regardless of our titles, and do what’s best for the customer first—even if that means suggesting a solution outside of Paperform.
  4. We are self-disciplined: Self-discipline has become a lost virtue. It used to be called things like grit; pluck; gumption. It’s doing the hard things. We turn up to work on time and we deliver on our promises and we see projects through to the finish line. We do the work without fanfare or complaints, then turn around and do it all again.
  5. We champion autonomy. We don't impose limits. We remove them. This goes for our team and our customers. Paperform is about giving you the tools to get the job done and the breathing room to do it. This doesn’t mean you’re up a river without a paddle—openness and an ability to ask for help are baked in.

How to apply:

What happens after you apply?

Submit the application form at

If your application is being considered, we’ll invite you to a video call interview. We’ll provide more info on these steps if you progress.

We receive a high volume of applications for every role we post - please be patient as we review and give every candidate the attention they deserve. Unfortunately, we won’t be able to answer every application we receive; if you don’t hear from us within the next 3 weeks, your application has been unsuccessful on this occasion. We encourage you to keep an eye out for upcoming roles in the future.