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Explore all the solutions you can create with Paperform: surveys, quizzes, tests, payment forms, scheduling forms, and a whole lot more.
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How the Northern Manhattan Arts Alliance Built 36% Of Their Mailing List With Paperform
The Executive Coordinator of Northern Manhattan Arts Alliance (NMAA), Michelle Orsi Gordon, shares how Paperform provides a simple, powerful, and beautiful solution to collect information.
Highlights
- Using Paperform, NMAA can create powerful, functional and beautiful forms on a budget.
- Paperform helped NMAA build 36% of their mailing list last month.
- Automating data collection with Paperform allows NMAA to maximize automations and minimize employee workload.
Challenge: Creating powerful surveys quickly and affordably
“Our previous form builder wasn’t as functional as we would have liked. We struggled with technical difficulties creating surveys and there wasn’t a way for us to download all our responses at once. After experiencing multiple issues with their customer service team, we started looking for alternatives. This is when we discovered Paperform, which was much more powerful at a fraction of the price, thanks to nonprofit pricing. Since then, so many new features have been rolled out and we’re able to access a quality product without breaking the bank. Even better, we’ve found Paperform’s customer experience team to be invaluable.” － Michelle Orsi Gordon
Challenge: Growing an engaged mailing list
“Paperform has been an effortless way for us to grow our email list with an engaged audience of people who are already interacting with our submission forms. In fact, 25% of our mailing list is from Paperform, while 36% of our new contacts last month were from Paperform as well.” － Michelle Orsi Gordon
Challenge: Keeping respondents engaged throughout long surveys
“We have complicated forms since we offer 6 different categories of grants, and each one requires different submissions and work samples. Using conditional logic, we can ensure respondents only see and answer questions that are relevant to their category. This helps cut down on length and keep our respondents engaged. Paperform makes it so easy to create an engaging survey and even collects all the data for me. Since I love metrics, I can do some digging around the different forms to improve their experience." － Michelle Orsi Gordon
Challenge: Maximising automation to cut down on workload
“We mostly use Paperform for open calls, where artists submit their images, links, CV, and contact information. Thanks to Paperform, we can collect all that information instantly and in one place, saving us from hundreds of emails. Paperform’s integration with MailChimp allows us to collect information with our hands off and move it straight to our mailing list. We’ve even started using the Stripe integration to collect donations directly through Paperform. This automates everything for us and our donors too. We only have two employees, so automating all the data collection saves us so much time and allows us to reach a bigger audience.” － Michelle Orsi Gordon