Marketing ROI Calculator
About this free form template

Marketing ROI Calculator Template

Want to create your own marketing ROI calculator? Instead of paying someone to code it from scratch, you might use this beautiful calculator that we've built for you at Paperform. Click the button "Use this template" to import it into your account and start customizing it.

This marketing ROI calculator is perfect for SaaS companies, agencies, or marketing consulting companies that want to measure their campaigns' effectiveness. On the first page, your respondents can fill out all the variables that go into the marketing ROI calculation:

  • What is your marketing budget? — the total marketing budget of the campaign, measured in US dollars. If you wish, you can easily change the currency while editing the form.
  • How many leads would you like to generate? — the number of leads (potential customers) that you expect your campaign might bring.
  • What is your expected activation rate? (%) — the rate at which your leads convert to customers. It's going to vary highly depending on your business and industry.
  • What is the average lifetime value of each customer? — how much money, on average, do your customers pay for your products/services over their lifetime (while they remain active clients of yours).

Once your respondents navigate to the second page, the calculator will automatically calculate the ROI (return on investment) and the net profit (in absolute numbers) of your marketing campaign.

Key Features

This template is designed to help you collect information efficiently and professionally. It includes carefully crafted questions and fields that gather all the essential details you need.

Why Use This Template

  • Save time: Start with a pre-built structure instead of creating from scratch
  • Professional design: Looks polished and trustworthy to respondents
  • Easy customization: Modify fields, colors, and branding to match your needs
  • Mobile-friendly: Works seamlessly on all devices

How to Use This Template

  1. Click "Use this template" to import it into your Paperform account
  2. Customize the questions and fields to match your specific requirements
  3. Adjust the design and branding to reflect your organization
  4. Share the form link or embed it on your website
  5. Start collecting responses and managing submissions

Customization Options

Paperform's visual editor makes it easy to:

  • Add or remove questions
  • Change colors, fonts, and images
  • Set up conditional logic to show/hide fields
  • Configure email notifications and integrations
  • Accept payments if needed

Get started today and create a professional form in minutes.

Built for growing businesses, trusted by bigger ones.
Trusted by 500K+ business owners and creators, and hundreds of millions of respondents.

More templates like this

Accessibility Audit Giveaway Entry Form

Accessibility Audit Giveaway Entry Form

Win a comprehensive website accessibility audit. Enter for a chance to receive expert WCAG compliance analysis, user testing insights, and a detailed remediation roadmap to make your site accessible to all users.

Account-Based Marketing Program Brief

Account-Based Marketing Program Brief

A comprehensive ABM program brief for B2B agencies to gather account intelligence, define personalized campaigns, and establish multi-threading strategies for target accounts.

Agency Client Education Program Application Form

Agency Client Education Program Application Form

A comprehensive form for agencies to enroll clients in education programs, assess skill levels, select training modules, set delivery preferences, and track certification progress.

AI Implementation Readiness Assessment Download

AI Implementation Readiness Assessment Download

Download a comprehensive AI readiness assessment to evaluate your organization's business processes, data infrastructure, budget allocation, and pilot project planning for successful AI implementation.

App Store Optimization (ASO) Quote Request

App Store Optimization (ASO) Quote Request

Request a customized quote for App Store Optimization services including keyword research, metadata optimization, visual assets, A/B testing, localization, and rank tracking.

B2B Consulting Services Fit Assessment

B2B Consulting Services Fit Assessment

An interactive lead qualification quiz designed to assess potential clients' needs, challenges, and readiness for B2B consulting services while scoring their fit.

B2B Sales Callback Request

B2B Sales Callback Request

A professional callback scheduler for B2B sales teams to qualify leads and schedule consultations based on company size, budget timeline, and current solution gaps.

Business Intelligence Consulting Engagement Form

Business Intelligence Consulting Engagement Form

A conversion-focused landing page form designed for BI consulting firms to qualify leads and gather essential information about prospective clients' data infrastructure, reporting requirements, team size, and analytics maturity level.

Chatbot Development Agency Inquiry Form

Chatbot Development Agency Inquiry Form

A comprehensive inquiry form for chatbot development agencies to capture client requirements including use case, platform preferences, integration needs, conversation flows, language support and analytics requirements.

Community Platform Giveaway Entry

Community Platform Giveaway Entry

Enter to win a community building platform consultation and setup package. Perfect for creators, brands, and businesses ready to launch or grow their online community.

Consulting Lead Generation Form

Consulting Lead Generation Form

Use this online form to generate leads for your consultancy or agency business.

Content Marketing Discovery Form

Content Marketing Discovery Form

A comprehensive discovery form designed to assess content marketing needs, audience personas, distribution channels, SEO objectives, and existing content inventory for agencies and marketing teams.