How This Freelance Designer Maintains A 100% Form Success Rate

Chris Andrade from CJ Andrade Web Design shares how Paperform’s booking forms improve the customer onboarding experience to maintain a perfect form completion rate.

Highlights

  • Paperform’s Guided Mode and Conditional Logic features ensure an intuitive and simple onboarding experience that allows CJ Andrade Web Design to enjoy a 100% completion rate.
  • Using Paperform, Chris is able collect payments at any step of the signup process to maximise e-commerce sales.
  • The customization features allow Chris to create beautifully branded and functional forms for their clients.

Challenge: Creating a smooth customer onboarding system for new clients

“My clients have to collect a lot of information from our forms based on the customer’s requests, questions and to allow images to be uploaded. Their previous forms had long interfaces, so they had high abandonment rates. We didn’t want customers to fill out too many questions at one time as they would feel overwhelmed, so we found Paperform. Paperform’s Guided Mode function ensures that customers can digest the questions, one at a time, making their forms neater and easier to complete. After switching to Paperform there have been no customer hiccups or mistakes; we've maintained a 100% form completion rate.” Chris Andrade

Challenge: Ensuring only relevant data is collected through Conditional Logic

“One of my real estate clients has many different forms on their site, all meant for different customers, like landlords, tennants or real estate agents. With Paperform’s Conditional Logic feature, respondents only see the questions that are relevant to them, prefilled with the right packages to choose from. Even when we have different criteria such as the type of landlord, type of property or occupancy, the Conditional Logic feature is able to simplify this process and collect only the necessary information. It also connects well with Zapier, which we can then share instantly to Webflow.” Chris Andrade

Challenge: Integrating payments during and after survey completion

“Another benefit of using Paperform is the ability to integrate a payment function into the form using Stripe. Even though we already have an online shop, we are able to prompt people to buy something directly from the form. This means our customers can finish the signup process and purchase an add-on at the end. The e-commerce aspects of Paperform are really unique and strong for any business to use.” Chris Andrade

Challenge: Creating beautifully branded and functional forms

“Before using Paperform, our forms looked completely different to the rest of the website and there were limited options for customization. This was frustrating as our forms didn’t look or feel like our brand. However, one of the benefits of using Paperform is the unlimited ability to customize. We can choose the font, colour scheme, imagery and so much more. We can even embed anything wherever it is needed. Paperform is very simple to use but very powerful.” Chris Andrade

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