Best Form Builders for Shopify in 2026

The best form builder for most Shopify stores is Paperform: it accepts payments through five gateways (Stripe, PayPal, Square, Braintree, and Google Pay) and ships a real eCommerce engine with products, inventory, subscriptions, coupons, and tax, so you can build custom order, pre-order, and quote forms that Shopify Checkout can't handle, then embed them in any theme. Below, the top seven form builders ranked by Shopify fit.

Shopify's native checkout is good at selling listed products at fixed prices. Forms cover the rest: wholesale and made-to-order requests, deposits and custom quotes, pre-orders for sold-out items, event tickets, service bookings, return and warranty requests, and the lead capture that feeds your email list. What matters isn't whether a form builder looks nice. It's whether it can take money, calculate a total, manage stock, and push the data into the rest of your store stack.

We ranked these tools on the three things that matter most for a store: payments (how many gateways, and can it do subscriptions and coupons?), eCommerce capability (real products and inventory, or just a payment field?), and integrations (can submissions flow into Shopify, your CRM, and your email platform?). We also weighed how a tool reaches your store, since a hosted form you can embed in a Shopify theme beats a plugin that only runs on WordPress.

Feature Paperform Jotform Gravity Forms Cognito Forms Typeform WPForms HubSpot Forms
Payments
PayPal payments Yes Yes starter Yes Pro Yes team No Yes pro No
Square payments Yes Yes starter Yes Pro Yes team No Yes pro No
Braintree payments Yes Yes starter No No No No No
Google Pay Yes Yes starter Yes Pro No No No No
Product sales (eCommerce) Yes essentials Yes starter Yes Basic Yes No No No
Integrations & API
Native integrations 2,000+ 150+ (starter) No No 120+ (basic) No Yes
Make (Integromat) Yes Yes starter No Yes Yes basic Yes pro Yes starter
Standard API Yes pro No Yes Basic No No No No
Business API Yes business No No No No No No
oEmbed support Yes No No Yes No No No

#1 Paperform — The Order, Quote, and Lead Form Shopify Checkout Can't Build

Paperform
Paperform's document-style editor builds order and quote forms that look like part of your store, with payments and a running total built in.

Paperform supports five payment gateways and a built-in eCommerce engine, where almost every native Shopify form app supports zero. That is the gap that puts it on top. Where most form tools bolt a single Stripe field onto a contact form, Paperform lets you add real products with inventory caps, quantity selectors, subscription billing, coupon codes, and live tax and shipping calculations. A customer building a custom bundle or made-to-order item watches the total update as they choose options, then pays through Stripe, PayPal, Square, or Braintree without leaving the form.

That makes it the natural home for the orders Shopify Checkout struggles with: wholesale and B2B order forms, pre-orders for out-of-stock SKUs, deposit-based custom work, event registration, and donation or tip collection. The document-style editor produces forms that read like a designed page rather than a generic widget, so they sit cleanly inside a Shopify theme block or on a custom domain (Pro plan, $49/month annual). Submissions flow into Shopify, your CRM, and your email tool through 2,000+ native integrations plus Zapier and Make. Payments and the four major gateways are available from the free plan; products, subscriptions, and coupons unlock on Essentials ($24/month annual). Paperform is SOC 2 Type II and GDPR compliant.

  • Best for Shopify: Order, pre-order, custom-quote, and registration forms that take payment and calculate totals natively
  • Shopify advantage: Real eCommerce (products, inventory, subscriptions, coupons, tax) across five gateways — embeds in any theme
  • Watch out for: Not HIPAA-compliant; no one-click Shopify App Store install (you embed via a theme block or connect through Zapier)

#2 Jotform — Most Payment Options, Heaviest to Build In

Jotform
Jotform supports 40+ payment processors and an order-form builder with inventory. The breadth is real, if you can navigate it.

Jotform connects to more than 40 payment processors, more than any other tool here, and its order forms support product listings, inventory, subscriptions, and coupon codes, plus a separate Store Builder for simple standalone shops. For a Shopify merchant who needs a niche regional gateway, or who already runs a Jotform account, the sheer breadth is hard to argue with.

All that breadth has a cost. Jotform has been accumulating features since 2006, and the product has grown dense and slow to work in: building and customizing a polished order form takes longer than it should, and the result tends to carry a recognizable Jotform look. Paid plans meter by submissions and start at $34/month (annual), and the most useful features sit higher up the ladder. It's a capable, HIPAA-compliant choice for high-volume stores that value processor flexibility over a fast, clean build. See our full Jotform alternatives breakdown.

  • Best for Shopify: Stores needing an unusual payment processor or very high submission volume
  • Shopify advantage: 40+ gateways and order forms with inventory and subscriptions
  • Watch out for: Dense, slow editor; recognizable templated look; key features gated to higher tiers

#3 Gravity Forms — Strong Order Forms, but WordPress-Only

Gravity Forms builds genuinely good order forms, with Product, Quantity, Shipping, and Total fields, recurring billing through Stripe, PayPal, and Square, and a Coupons add-on, at a flat $259/year for unlimited sites. On the merits of payments and order building alone, it would rank higher.

Deployment is what holds it back for Shopify. Gravity Forms is a WordPress plugin, not a hosted app, so it only runs inside a self-hosted WordPress install. You can't embed it natively on a Shopify store the way you can a hosted form. It earns a spot here for the common case of a merchant who runs a separate WordPress blog or content site alongside Shopify and wants a capable form there. For forms that live on the store itself, a hosted builder like Paperform is the answer. See Gravity Forms alternatives.

  • Best for Shopify: Merchants running a separate WordPress site alongside their store
  • Shopify advantage: Robust order forms with subscriptions and coupons for under $260/year, unlimited sites
  • Watch out for: WordPress-only — can't be installed or embedded natively on Shopify; no built-in tax calculation

#4 Cognito Forms — Calculations and Tax on a Tight Budget

Cognito Forms
Cognito Forms pairs Stripe, PayPal, and Square payments with strong calculation-driven pricing and tax.

Cognito Forms accepts payments through Stripe, PayPal, and Square, and its strength is calculation-driven pricing: item fields with quantity selectors plus tax computed through calculation fields, so you can build an order form with conditional pricing without writing code. Its free plan even includes payments (up to 500/month), which keeps a low-volume store's costs near zero, with paid tiers from $16/month (annual).

The trade-offs are worth weighing. There's no native subscription or recurring-payment support, so it can't run membership or repeat-billing offers. The product is utilitarian, with an editor and form output that prioritize function over polish, and design flexibility lags behind Paperform's document editor. For a store owner who wants spreadsheet-style pricing logic and HIPAA compliance on a budget, and doesn't need recurring billing or a premium look, it's a sensible pick.

  • Best for Shopify: Budget-conscious stores needing calculation-heavy order forms with tax
  • Shopify advantage: Stripe, PayPal, and Square plus tax-via-calculations; payments on the free plan
  • Watch out for: No subscriptions; utilitarian design; weaker branding than design-led tools

#5 Typeform — Beautiful Lead Capture, Not an Order Tool

Typeform lists a native Shopify connector and produces the most visually engaging form experience of any tool here: one question at a time, smooth transitions, ideal for a product-recommendation quiz, post-purchase survey, or high-conversion lead capture that syncs new contacts into your store's customer list.

For taking orders, though, it falls short. Typeform supports Stripe only (no PayPal, Square, or Braintree) and has no native products, inventory, coupons, or tax calculation, so it can't build a real order form. Pricing is steep for a store: paid plans start at $28/month (annual) and meter responses, and the conversational, one-at-a-time format that makes it beautiful also makes longer order or intake forms tedious. Use it for surveys and lead funnels, not checkout-adjacent commerce. See Typeform alternatives.

  • Best for Shopify: Product quizzes, post-purchase surveys, and design-forward lead capture
  • Shopify advantage: Native Shopify connector and the most polished form experience for syncing leads
  • Watch out for: Stripe-only, no eCommerce or coupons, response-metered pricing, tedious for long forms

#6 WPForms — Capable, but Only If You Run WordPress

WPForms handles Stripe, PayPal, and Square payments with recurring subscriptions and coupon codes, and if you're on WordPress, it's the lightest-weight, easiest-to-learn way to build a payment form. With 6M+ installs it's the most popular WordPress form plugin for a reason.

Like Gravity Forms, it's a WordPress-only plugin and can't be installed on Shopify, which is why it sits this low for store owners specifically. It also lacks a true product catalog or inventory management, so you can build an order form but not manage stock. It's a fine choice for the WordPress side of a business that also happens to run Shopify, and a non-starter for forms that need to live on the store itself.

  • Best for Shopify: The WordPress portion of a store owner's stack, not the Shopify store
  • Shopify advantage: Easy payment forms with subscriptions and coupons via Stripe, PayPal, Square
  • Watch out for: WordPress-only; no product catalog or inventory; can't embed natively on Shopify

#7 HubSpot Forms — A CRM Bridge, Not a Storefront Form

HubSpot Forms has a native Shopify connector and does one job well: capturing a lead and dropping it straight into the HubSpot CRM, where it can trigger nurture sequences and tie into your marketing data. For a store that already runs HubSpot, that clean data flow is the whole appeal.

For commerce, it's thin. HubSpot Payments runs through Stripe only (and US-only), with no PayPal, Square, products, inventory, coupons, or recurring subscriptions on forms, so it can't build an order form in any meaningful sense. Worse for a store budget, the form features that matter sit behind Marketing Hub tiers that jump to $890/month at the Professional level. It only makes sense if you're already invested in HubSpot and want lead capture, not selling.

  • Best for Shopify: Stores already on HubSpot that want leads flowing into the CRM
  • Shopify advantage: Native Shopify connector and seamless CRM sync for lead capture
  • Watch out for: Stripe-only US payments, no eCommerce, advanced features jump to $890/month

Full Feature Comparison

Payments, eCommerce, and integration depth, side by side. For a Shopify store, the Payments and Integrations rows carry the most weight.

Feature Paperform Jotform Gravity Forms Cognito Forms Typeform WPForms HubSpot Forms
Form Building
Document-style editor Yes No No No No No No
AI form creation Yes Yes starter No Yes Yes Yes basic No
Field types 26+ 30+ (starter) No 20+ 20+ Yes basic No
File uploads Yes Yes starter No Yes Yes basic No Yes
Multi-page forms Yes Yes starter Yes Basic Yes Yes basic Yes basic Yes starter
Guided mode (one question at a time) Yes Yes starter Yes Elite No Yes Yes pro No
Conditional logic Yes Yes starter Yes Basic Yes Yes basic Yes basic Yes professional
Calculations field Yes essentials Yes starter Yes Basic Yes Yes plus Yes pro No
AI calculations assistant Yes essentials No No No No No No
Scoring Yes essentials Yes starter Yes Elite Yes Yes plus Yes pro No
Answer piping Yes Yes starter Yes Basic Yes Yes basic No No
Pre-filling and hidden fields Yes essentials Yes starter Yes Basic Yes Yes basic Yes basic Yes
Save and resume Yes Yes starter Yes Basic Yes pro No Yes pro No
Auto-close by number Yes essentials Yes starter No Yes Yes basic Yes basic No
Auto-close by date Yes pro Yes starter No Yes Yes basic Yes basic No
Appointment/booking field Yes Yes starter No No Yes basic No No
Signature field Yes Yes starter Yes Elite Yes team Yes basic Yes pro No
Color picker field Yes No No No No No No
API-powered dropdowns Yes business No No Yes No No No
Google address search Yes business No No Yes No Yes pro No
Drag-and-drop builder No Yes starter Yes Basic No No No No
Form widgets No Yes starter No No No No No
Template gallery No 20,000+ (starter) No No No No No
30+ field types No No Yes Basic No No No No
AI follow-up questions No No No No Yes business No No
AI extended thinking & memory No No No No Yes growth No No
Workflow / automation builder No No No No Yes growth No No
AI-moderated research (Research Flow) No No No No Yes enterprise No No
Video questions No No No No Yes basic No No
Question types No No No No No No Yes
Form unpublishing No No No No No No Yes
Automatic lead enrichment No No No No No No Yes professional
Automatic deal creation from forms No No No No No No Yes professional
Payments
Stripe payments Yes Yes starter Yes Pro Yes Yes basic Yes pro Yes starter
PayPal payments Yes Yes starter Yes Pro Yes team No Yes pro No
Square payments Yes Yes starter Yes Pro Yes team No Yes pro No
Braintree payments Yes Yes starter No No No No No
Google Pay Yes Yes starter Yes Pro No No No No
Product sales (eCommerce) Yes essentials Yes starter Yes Basic Yes No No No
Subscriptions Yes essentials Yes starter Yes Pro No Yes basic Yes pro No
Coupons and discounts Yes essentials Yes starter Yes Elite Yes No Yes pro No
Custom pricing rules Yes essentials Yes starter No Yes No Yes pro No
Tax calculations Yes Yes starter No Yes No No No
Quotes/invoices Yes No No Yes team No No No
Refunds Yes No Yes Pro No No No No
3D Secure Yes No Yes Pro No Yes basic No No
40+ payment gateways No Yes starter No No No No No
No transaction fees No Yes starter No No No No No
Design & Customization
Template gallery 30,000+ 20,000+ (starter) Yes Basic Yes 1,500+ Yes pro Yes
Rich media (images, GIFs, videos) Yes Yes starter Yes Basic Yes Yes Yes basic No
Unsplash and Giphy integration Yes No No No Yes No No
Image editor Yes No No No No No No
Adobe Creative Cloud Yes No No No No No No
Language translation Yes Yes starter Yes Basic Yes pro Yes basic Yes basic No
Advanced theming Yes pro Yes starter Yes Basic Yes pro Yes plus Yes basic Yes starter
Custom form URL Yes pro No No No Yes plus Yes pro No
Custom domains Yes pro Yes enterprise No No No Yes basic No
Custom HTML & CSS Yes pro Yes starter Yes Basic Yes pro Yes business Yes basic Yes starter
Remove branding Yes pro Yes bronze Yes Basic Yes pro Yes plus Yes basic Yes starter
Custom email domains Yes business No Yes Elite No No No No
Form themes No Yes starter No No No No No
Analytics
Submission results and reports Yes Yes starter Yes Basic Yes Yes Yes basic Yes
AI report insights Yes pro No No No Yes business No No
Paperform analytics Yes pro No No No No No No
Drop-off analysis Yes pro No No No Yes business No No
Google Analytics & Facebook Pixel Yes essentials No Yes Elite Yes pro Yes basic No Yes
Custom analytics scripts Yes pro No Yes Basic No Yes basic No No
Partial submissions Yes pro No Yes Elite No Yes plus Yes pro No
Form analytics No Yes starter No No No No No
Google Analytics integration No Yes starter No No No No No
Conversion analytics No No No No No No Yes professional
Collaboration
Multi-user accounts Yes pro Yes bronze Yes Basic Yes pro Yes plus Yes basic Yes
User permissions and management Yes pro Yes enterprise Yes Basic Yes team Yes plus Yes pro Yes starter
Advanced permissions & admin Yes enterprise Yes enterprise No Yes enterprise Yes enterprise Yes elite Yes enterprise
Form sharing (templates) Yes No Yes Basic Yes Yes Yes basic Yes
Spaces and tag management Yes No No No No No No
Form sharing No Yes starter No No No No No
Assign forms No Yes enterprise No No No No No
Workspace organization No No No No Yes No No
Security
SOC 2 Type II Yes Yes enterprise No No Yes No Yes
GDPR compliant Yes Yes starter Yes Basic Yes Yes Yes basic Yes
SSL encryption Yes Yes starter Yes Basic Yes Yes Yes basic Yes
Two-factor authentication Yes Yes starter No Yes Yes No Yes
Enforce 2FA for all users Yes business No No No No No No
SSO (SAML) Yes business Yes enterprise No Yes enterprise Yes enterprise No Yes enterprise
reCAPTCHA Yes Yes starter Yes Basic Yes Yes business Yes basic No
Local data residency Yes enterprise No Yes Basic No No Yes No
Custom S3 storage (BYO) Yes business No No No No No No
HIPAA compliant No Yes gold No No Yes enterprise No No
256-bit SSL No Yes starter No No No No No
Data residency No Yes enterprise No No No No Yes enterprise
Form encryption No Yes starter No No No No No
PCI DSS No Yes starter No No Yes No No
ISO 27001 No No No No Yes No No
Custom S3 storage No No No No No No No
Integrations & API
Native integrations 2,000+ 150+ (starter) No No 120+ (basic) No Yes
Zapier Yes Yes starter Yes Pro Yes Yes basic Yes pro Yes starter
Make (Integromat) Yes Yes starter No Yes Yes basic Yes pro Yes starter
Webhooks Yes pro Yes starter Yes Elite Yes Yes basic Yes elite Yes starter
Standard API Yes pro No Yes Basic No No No No
Business API Yes business No No No No No No
WordPress plugin Yes Yes starter Yes Basic Yes Yes Yes Yes
oEmbed support Yes No No Yes No No No
API No Yes starter No No Yes basic No Yes
Salesforce AppExchange No Yes starter No No No No No
Embed options No Yes starter No No Yes No Yes
Mobile apps No Yes starter No No No No No
50+ official add-ons No No Yes Basic No No No No
Stepper workflow automation No No No No No No No
Claude / MCP server No No No No Yes basic No No
AI data enrichment No No No No Yes growth No No
2000+ integrations No No No No No Yes pro No

Pricing Comparison

Watch how each tool meters: Paperform, Jotform, Typeform, and HubSpot charge monthly by submissions or contacts, while Gravity Forms and WPForms charge a flat annual WordPress license. Match the model to how many orders and leads you expect.

Paperform

Free plan14 days trial
FreeFree
forms: Unlimited
submissions: 30/month
storage: 100 submissions
users: 1
file uploads: 100 MB
Essentials$29/mo
$24/mo billed annually
forms: Unlimited
submissions: 100/month
storage: 1,000 submissions
users: 1
file uploads: 1 GB
Pro$59/mo
$49/mo billed annually
forms: Unlimited
submissions: 1,000/month
storage: 10,000 submissions
users: 3
file uploads: 10 GB
Business$129/mo
$99/mo billed annually
forms: Unlimited
submissions: 10,000/month
storage: 100,000 submissions
users: 5
file uploads: 100 GB
Verified 2026-03-21

Jotform

Free plan
StarterFree
forms: 5
submissions: 100/month
storage: 100 MB
users: 1
Bronze$39/mo
$34/mo billed annually
forms: 25
submissions: 1,000/month
storage: 1 GB
users: 1
Silver$49/mo
$39/mo billed annually
forms: 50
submissions: 2,500/month
storage: 10 GB
users: 1
Gold$129/mo
$99/mo billed annually
forms: 100
submissions: 10,000/month
storage: 100 GB
users: 1
Verified 2026-06-04

User Ratings

Paperform
4.82 / 5 (498 reviews)
G2 4.8 (78)
Capterra 4.8 (104)
GetApp 4.9 (104)
Trustpilot 4.8 (212)
WPForms
4.79 / 5 (15,911 reviews)
WordPress.org 4.8 (14,337)
G2 4.7 (969)
Capterra 4.3 (26)
Trustpilot 4.7 (579)
Jotform
4.7 / 5 (10,488 reviews)
G2 4.7 (4,849)
Capterra 4.7 (2,891)
GetApp 4.7 (2,748)
Gravity Forms
4.63 / 5 (518 reviews)
G2 4.7 (240)
Capterra 4.6 (91)
GetApp 4.6 (90)
Trustpilot 4.5 (97)
Typeform
4.63 / 5 (2,872 reviews)
G2 4.5 (969)
Capterra 4.7 (967)
GetApp 4.7 (936)
HubSpot Forms
4.42 / 5 (17,760 reviews)
G2 4.4 (13,346)
Capterra 4.5 (4,414)
Cognito Forms
4.24 / 5 (740 reviews)
G2 4.6 (84)
Capterra 4.7 (182)
Trustpilot 4 (474)

How We Evaluated

We scored each tool on the dimensions that decide whether a form earns its place on a store. Payments: how many gateways, and does it support subscriptions and coupons? Paperform leads with five gateways and full recurring billing; Typeform and HubSpot are Stripe-only. eCommerce: real products and inventory, or a lone payment field? Only Paperform and Jotform offer genuine product-and-inventory order forms. Integrations and API: Paperform's 2,000+ native integrations plus Zapier and Make let submissions flow into Shopify, your CRM, and email; Typeform, HubSpot, and 123FormBuilder offer a native Shopify connector geared mainly to lead sync. Conditional logic: every tool here supports it, but Paperform's Excel-style calculations extend it to live pricing, discounts, and tax. Compliance: Paperform is SOC 2 Type II and GDPR compliant; Jotform and Cognito Forms add HIPAA for stores handling health data. Deployment: we favored hosted, embeddable tools over WordPress-only plugins like Gravity Forms and WPForms that can't run on a Shopify store directly.

For more options beyond the Shopify angle, see our complete list of the best form builders, or the best form builders for small businesses.

Frequently Asked Questions

Can a form builder accept payments on a Shopify store without going through Shopify Checkout?

Yes. A form builder collects payment through its own connected gateway, separate from Shopify's native checkout. That's exactly what you want for things Shopify Checkout doesn't handle well: custom-quote orders, deposits, pre-orders for out-of-stock items, donations, event tickets, and service bookings. Paperform processes these through Stripe, PayPal, Square, or Braintree directly inside the form, and its calculation engine can apply shipping, discounts, and tax to the total before the customer pays. You embed the form in a Shopify page or theme block, and the order lives in Paperform alongside the customer's other answers.

Which form builder is best for building a custom order or pre-order form for a Shopify product?

Paperform is the strongest fit because it has a real eCommerce engine, with products that have inventory limits, quantity selectors, subscriptions, coupon codes, and live tax/shipping calculations, rather than a single payment field bolted onto a contact form. That lets you build a made-to-order, bundle, or wholesale order form that calculates a running total as the customer chooses options, something Shopify's product pages can't do natively. Jotform can also build order forms with inventory, but its editor is heavier to work in. Typeform and most native Shopify form apps only capture a contact or lead; they don't sell products.

Do I need a Shopify app to embed a form on my store, or can I embed any form builder?

You don't need a dedicated Shopify app. Any modern form builder gives you an embed snippet (an inline iframe or script) that drops into a Shopify page, blog post, or theme section through the theme editor's custom-HTML block, or you can link out to a hosted form on its own URL. Native Shopify form apps install directly into the admin and theme, which is convenient for simple contact forms, but it locks you into that app's design and feature set. A standalone builder like Paperform trades a one-click install for far more control over branding, logic, and payments, and the same form can be reused on a custom domain or in email campaigns.

How do form submissions get from a form builder into Shopify or my store tools?

Through integrations. Paperform connects to 2,000+ tools natively and to Shopify (plus your CRM, email platform, accounting, and fulfillment tools) via Zapier and Make's 4,000+ Zaps, so a submission can create a Shopify customer, add a tag, trigger an email flow, or log a row in a sheet automatically. Typeform, HubSpot Forms, and 123FormBuilder list a native Shopify connector, which is useful mainly for syncing leads into a customer list. If your priority is pushing order or lead data into a wider stack rather than into Shopify alone, integration breadth matters more than a single native connector.

Is Gravity Forms or WPForms usable on a Shopify store?

Only indirectly. Both are WordPress plugins, not standalone apps, so they run inside a self-hosted WordPress site and can't be installed on Shopify. They're relevant only if you run a separate WordPress blog or microsite alongside your Shopify store and want a form there. For forms that live on the Shopify store itself, you need a hosted, embeddable builder. This is the main reason Paperform outranks them for Shopify specifically: it embeds anywhere and isn't tied to a CMS.

Is Paperform a stable company to build my store forms on?

Paperform launched in 2016 and is bootstrapped and profitable, with no outside investors pushing for an acquisition or a pivot. It has processed over $173M in payments for 500,000+ businesses and holds SOC 2 Type II and GDPR compliance. For a store owner, that independence matters: a self-funded vendor that answers to its customers rather than a board is less likely to be sold, sunset, or repriced overnight. If HIPAA-grade healthcare compliance is a requirement, note that Paperform is not HIPAA-compliant; Jotform and Cognito Forms are the options to look at there.

Sources & References

  1. 6 Best Form Builder Apps for Shopify — DelightChat, 2026
  2. Best Forms Apps For 2026 — Shopify App Store — Shopify App Store, 2026
  3. 6 Best Form Builders for Shopify — Reviews — MightyForms, 2024

Last updated June 26, 2026

Ready to try Paperform?

Create beautiful forms, payment pages, and workflows — no code required.

14-day free trial, no credit card required